Guilty As Sin is New Zealand’s best online shop for the most coveted designer fashion and home-wares.
The companies’ philosophy is simple: “everything we buy in for the store, we desire for ourselves – guilty delivers a highly edited collection of must-haves for each season, from New Zealand and around the world.
When you are showcasing some of New Zealand’s best know fashion labels, you want a website that follows suit. That was exactly what the NZ Digital team was tasked to accomplish, when Guilty As Sin approached us with the opportunity to create a fresh eCommerce experience.
The goal was to create an updated WooCommerce platform, which would leverage the latest eCommerce technologies to showcase Guilty As Sins product lines.
Hannah Mclaughlin, Guilty As Sin
Since launch, Guilty As Sin’s new digital presence has created quite a buzz. Loyal fans have rallied behind their efforts and the new platform experience. As the online side of the business continues to strengthen its national presence, it elevates awareness through social messages that reinforce the brand values.
The NZ Digital team was thrilled to play a role in this effort. The new platform has achieved traction and has experienced robust traffic and social media growth.
Increase In Monthly Visitors
Increase in Social Media Referrals
Increase In Online Sales