Guilty As Sin

New Zealand’s best online shop for the most coveted designer fashion and home-wares.


eCommere Website
Content Strategy
Social Media


Coveted Designer Fashion & Homewares

Guilty As Sin is New Zealand’s best online shop for the most coveted designer fashion and home-wares.

The companies’ philosophy is simple: “everything we buy in for the store, we desire for ourselves – guilty delivers a highly edited collection of must-haves for each season, from New Zealand and around the world.
Launch Website


Challenges and Objectives

The NZ Digital team started by taking an in-depth look at Guilty As Sins brand, product line, their business objectives and goals, their marketing messages and past efforts, and their social fan base.

With this unique insight into the brand and an understanding of where they wanted their business to go, we set out to implement a strategic plan that would elevate brand messages, leverage a more impactful online product-marketing experience, employ fan-generated social assets and sharing all while streamlining the path to purchase.

Trend Led Design

When you are showcasing some of New Zealand’s best know fashion labels, you want a website that follows suit. That was exactly what the NZ Digital team was tasked to accomplish, when Guilty As Sin approached us with the opportunity to create a fresh eCommerce experience.

The goal was to create an updated WooCommerce platform, which would leverage the latest eCommerce technologies to showcase Guilty As Sins product lines.



Client Testimonial

“Adam, Sam and the team at NZ Digital have been amazing! They built a full eCommerce store for us, and the sales to date have far exceeded expectations. The site is beautifully designed, and its simplicity and function makes it easy for customers to get around, from start through to completing the transaction.”

Hannah Mclaughlin, Guilty As Sin

The Results

Since launch, Guilty As Sin’s new digital presence has created quite a buzz. Loyal fans have rallied behind their efforts and the new platform experience. As the online side of the business continues to strengthen its national presence, it elevates awareness through social messages that reinforce the brand values.

The NZ Digital team was thrilled to play a role in this effort. The new platform has achieved traction and has experienced robust traffic and social media growth.


Increase In Monthly Visitors


Increase in Social Media Referrals


Increase In Online Sales

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