Digital insights

Since 2011 and beyond we’ve made it our business to know our industry inside out. From emerging technology and trends to data protection and legislation, we live and breathe digital. It’s even in our name.

Resources
What Is Conversion Rate Optimisation and Why Isn’t Your Website Converting?
Adam Harris
Adam Harris
Apr 23, 2026

What Is Conversion Rate Optimisation and Why Isn’t Your Website Converting?

Apr 23, 2026

Organic traffic is getting harder to earn. Conversion rate optimisation helps NZ businesses get more value from every visitor. Learn how CRO works and where to start.

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Google’s March 2026 Core Update Is Done. Here’s What It Means for NZ Businesses
Adam Harris
Adam Harris
Apr 14, 2026
Google’s March 2026 Core Update Is Done. Here’s What It Means for NZ Businesses
Apr 14, 2026

Google’s March 2026 core update rolled out from 27 March to 8 April. Learn what changed, how AI search is reshaping organic traffic, and what NZ businesses should do next.

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Does Content Marketing Still Work in 2026? What’s Changed and What Hasn’t
Adam Harris
Adam Harris
Apr 7, 2026
Does Content Marketing Still Work in 2026? What’s Changed and What Hasn’t
Apr 7, 2026

Content marketing in 2026 looks different, but it is more important than ever. Learn how NZ businesses should approach content strategy this year.

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What is Google Search Console? Everything You Need to Know
Adam Harris
Adam Harris
Mar 30, 2026
What is Google Search Console? Everything You Need to Know
Mar 30, 2026

Discover how Google Search Console works, what data it provides, and how to use it to improve rankings, traffic, and website performance.

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What is ROAS (Return on Ad Spend) and What’s Actually Good?
Brittany
Brittany Bos
Mar 26, 2026
What is ROAS (Return on Ad Spend) and What’s Actually Good?
Mar 26, 2026

ROAS (Return on Ad Spend) is one of the most commonly used metrics in digital marketing. It’s often the first number business owners ask about and the one most agencies report on.

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Why Your Google Ads Aren’t Working (And What to Do About It in 2026)
Adam Harris
Adam Harris
Mar 18, 2026
Why Your Google Ads Aren’t Working (And What to Do About It in 2026)
Mar 18, 2026

Running Google Ads but not seeing the results you expected? Here are the most common reasons NZ businesses waste their ad budget and what to do instead.

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LinkedIn Ads NZ: Are You Reaching the People Who Actually Make the Decisions?
Adam Harris
Adam Harris
Feb 20, 2026
LinkedIn Ads NZ: Are You Reaching the People Who Actually Make the Decisions?
Feb 20, 2026

LinkedIn Ads give NZ businesses direct access to decision-makers that other platforms can't reach. Learn how they work, what they cost, and how to get real B2B results in 2026.

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Why Your Shopify Website Isn’t Converting (And How to Fix It)
Adam Harris
Adam Harris
Feb 12, 2026
Why Your Shopify Website Isn’t Converting (And How to Fix It)
Feb 12, 2026

Getting traffic to your Shopify store but not enough sales? Learn what separates high-converting Shopify websites from average ones, and how NZ Digital builds stores that sell.

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A Start-of-Year Digital Check-In: Is Your Online Presence Ready for 2026?
Adam Harris
Adam Harris
Jan 14, 2026
A Start-of-Year Digital Check-In: Is Your Online Presence Ready for 2026?
Jan 14, 2026

Before the year gets busy, make sure your website, SEO, and messaging are still working as hard as you are.

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How Do I Get My Website to Show Up in ChatGPT Results?
Adam Harris
Adam Harris
Jun 24, 2025
How Do I Get My Website to Show Up in ChatGPT Results?
Jun 24, 2025

Learn how to boost your website’s chances of showing up in ChatGPT answers by optimising for Bing, using structured content, and applying smart SEO practices.

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A collection of Free eBooks on topics all things web design, digital marketing and more

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