WordPress Web Design
Grow your business with WordPress
WordPress is a fantastic product, but getting the right solution for your business can be difficult. That’s where we come in. We specialise in WordPress website design and branding.
WordPress is the most widely used content management System in the world.
It is robust, easy to use and has a large library of plugins that can easily extend the functionality of your website.
We take WordPress by the horns and incorporate any design to produce something beautiful.
By doing this we capture all requirements which enable us to create strong, clean and professional designs encapsulating all your ideas. With a vast amount of knowledge and our partners at the end of a phone, we can work with you to deliver a fantastic WordPress solution to empower your business.
A flexible CMS – so you can do things your way
In every project we deliver, the sites content structure is built using the very popular WP Bakery for WordPress. This extension allows you to drag and drop elements to build and edit your own website content. You can easily add new text blocks, buttons, images, etc. Simply drag the element to the page and then adjust the properties to your liking.
We supply a website ‘how-to’ manual with your project so you can jump in and change things up when you like, no fuss and the freedom to do things your way.
If content management is not your thing, don’t worry our team are on hand to help. Just another way we make your project work for you.
WordPress at a Glance
WordPress is the simplest, most popular website CMS system in the world.
WordPress powers a multi-billion dollar economy. Many companies and professionals all over the world sell WordPress based products, services, and solutions.
The essential features of every WordPress website we build
Not all websites are created equal. Every project we deliver for our clients contains a core set of ‘best practice’ features that will set your website apart from the crowd.
WordPress is used to power over 30% of the web’s top 1,000 sites and nearly 15% of the Web’s top 100 sites.
Clean, SEO-Friendly Code
SEO-friendly code acts as a guide for search engine spiders by providing a clear picture of your site’s content.
Compatibility with Multiple Browsers
When creating a website, it’s vital to ensure that your website is reachable from multiple browsers. NZ Digital supports all modern browsers to ensure the best user experience.
Social Media Integration
Social media provides a venue in which customers can promote your brand, provide reviews, and stay in-the-know about your company’s latest news. We include social media sharing or direct links in every project as required.
Custom 404 error Page
404 pages are a part of website life but we make the most of them. By customising the 404 error page into something useful you can turn a negative into a positive for your users.
All the forms we build into your site utilise the very powerful ‘Gravity Forms extension. It’s easy to use and edit and has great features such as database enquiries, auto-responder emails, Mailchimp integration, data exports and more.
If we are building you a new site to replace your current site, adding redirects is key to maintaining a website’s domain authority and search rankings. If the site’s URL is changed for any reason, It easily sends visitors and search engines to a different URL than the one they originally requested.
Not all sites are equal
Every build we produce has the following as standard.
Killer speed or be killed
Does the speed of your website really have that much of an effect on its ability to convert leads? The answer is yes, it does.
Google and other search engines penalise sites that load slowly – but more importantly, so do users. They stop visiting, bounce, and don’t move through to conversion.
In short website loading time will affect your bottom line.
The web solutions we develop for our clients are built for speed. We believe fast websites to be more professional and reliable building trust and confidence.
Speed is also one of the key considerations Google gives to ranking websites better in SEO, it must not be ignored.
NZ Digital Speed Guarantee
We guarantee to deliver you a website with a score of 80+ points on Google’s independent ‘PageSpeed Insights’ ranking tool
Expert UX web design
User experience (UX) design is the process our design team uses to create products that provide meaningful and relevant experiences to users. Expert UX provides a positive reputation for your brand. That’s why every project we deliver has an expert and qualified UX designer working on it.
Your online presence is usually the first impression of your brand and it’s vital that users are able to understand what you do and how to gain what they require as quickly as possible.
5 Key Principles of UX Design we implement to all of our projects
The most prioritised principle in UX Design. We make our designs as clear as possible so that users can not get confused. If your users get confused, your design will receive a bad response from them.
We think about what your users want in your design and what will make them find what they are looking for quickly and as enjoyable. We design for your users, not for ourself.
When a button is pressed, a text field has been inputted, a gallery swiped. A response can be made by using a rollover, transition, animation or even a simple colour change. every action has a reaction and confirmation.
We make our website as easy to digest and process for users as possible, the user of snippets, calls to actions, accordions, sliders and dropdowns all help users take in as much (or as little) as they want.
Consistent elements such as icons, colour usage, fonts and wayfinding such as notifications, tools tips and breadcrumbs in uniform places on your site.
Accurate website reporting
Accurate website reporting must-haves
Google Analytics is a very important digital marketing tool, but it’s rarely utilised correctly. It allows you to measure results in real-time, compare the data to previous periods, and so much more. We integrate these Google Analytics features as standard to up you measure the success of your website.
Google Analytics Tracking
There are no exceptions here – it’s a useful and important tool for every website owner. We set this up in every project delivered so you can accurately see the value and return on investment and if it’s not working we can analyse the data to see why.
Goal Conversion Tracking
For every form created on your the site, we design and build a ‘thank-you’ page. This allows us to implement the very powerful ‘Goal Conversion tracking’ within your Google Analytics account. Giving us accurate insights into how much enquiry your site gets and the total conversion of traffic as a percentage rate.
Email Link and Call Tracking
It’s not good enough simply having an email address or phone number on a webpage, we need to how many times it’s clicked giving you important and useful insights into the performance of your website.
Google Webmaster Tools
Google Webmaster tools is a valuable instrument for SEO. It gives you at a glance data about all important SEO aspects of a site, such as keywords, links, and crawl errors. Webmasters such as NZ Digital use these insights to get an early warning about potential issues and fix them quickly when they arise.