What Is Remarketing and Why Is It Important in Digital Advertising?
Oct 1, 2024Are you looking for a way to reconnect with potential customers? Learn how remarketing can elevate your digital strategy.
Learn moreRetargeting Advertising
Retargeting gives you the power to return a potential customer to your website
Nurture profitable relationships by bringing visitors back with effective retargeting campaigns.
Turn exits into return visits
With so many opportunities to lose visitors, site abandonment and browse abandonment are big challenges.
Turn bounced visitors into return visitors
Increase website conversion rates
Retarget customers who abandon cart
Maximise the value of your existing customer base
What is Google AdWords Remarketing?
Remarketing Advertising with AdWords keeps your product or service in your customer’s subconscious. Once they have visited your website, they’re reminded strategically of that visit while browsing the internet.
Consider adding a special offer just for them and encourage them back to transaction.
Reach your customers and bring them back, with cross-device, cross-channel targeting.
No matter where your customers go after they leave your website or which device they’re using, we help you identify and reach them, creating a cohesive experience, throughout their customer journey.
Our team behind yours
As a Google Remarketing advertising agency, we have an experienced team of creative designers who know what it takes to develop and implement effective remarketing ad campaigns.
Based on your business goals our team will align with your overall marketing strategy, write and design ads then perform conversion rate optimisation. Behind the scenes we use a pixel or browser cookies to track website visitors, analysing this data we learn everything we can about your target audience. We monitor success and test different ad elements to optimise performance and drive results.
We are your digital partner
As a Google Partner we take the guesswork out of advertising and show you how to gain a much better return on investment.We are experts in all things ‘Google, our team know paid search marketing inside out meaning we deliver quality customer service, offer a competitive advantage, and have received the required training to help your businesses succeed online.
Did you know
Retargeting has the ability to increase conversion rates by almost 150%
Source: 99firms.com
Plan for success
No matter how great your ad content is, it won’t be effective unless your ads are placed in front of the right audiences. We help you reach the consumers who are most likely to be interested in your company’s product or service offering by researching and targeting audiences based on information about your ideal customers, which can include details like demographics, interests, and behaviours. Once this audience has been defined and built, we get to work.
Create and Manage
Brand often will miss their opportunity to reach new audiences if their ads don’t cut it. It takes a combination of interesting creative and relevant targeting to break through in a potential customers Facebook feed. Our team work closely with you to create remarketing ads that drive awareness, engagement & action. Once your campaigns are running we manage the spending with a focus on ROI.
Measure and Report
Stay on top of your ad performance with our detailed Google Ads reporting. We make sure that you are getting the most out of your ad spend by using real-time data to make intelligent decisions about future campaigns. If you elect to do so, you will be able to meet with our agency on a consistent basis to discuss the progress of your campaign.
Success Story
Home builders Golstruct Homes saw
a 38% increase in website enquiries.
Using Remarketing Lists and Dynamic Remarketing with the Google Display Network, Golstruct Homes achieved impressive results, growing CTR, increasing enquiries and lowering CPA.
“The team at NZD have been a pleasure to deal with. We appreciate the care, insight and ongoing advice to grow our website audience and refine the user experience.”
Ian Sullivan – Golstruct Homes
40
%
increase in CTR
57
%
increase in conversion rate
44
%
decrease in CPA
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Learn moreYour customers are ready to engage, how will you reach them?
Or just email us at
hello@nzdigital.co.nz
