Reach a wider audience:

With Microsoft Advertising, you can reach millions of users who may not be using other search engines like Google. By tapping into this untapped market, we can help you increase your brand’s visibility and attract more potential customers.

Targeted advertising

Microsoft Advertising offers advanced targeting options that allow us to create highly personalised campaigns. We can target users based on their location, demographics, interests, and even the type of device they’re using.

Cost-effective campaigns

Our team of experts can help you optimise your bidding and targeting to get the most out of your advertising budget. By carefully monitoring your campaigns, we can help you reduce your cost per click and maximise your return on investment.

Measurable results

With Microsoft Advertising, you can track your campaign performance in real-time and access detailed analytics and reporting. We can help you analyse your data and make informed decisions to improve your campaigns over time.

Microsoft Display Network

We’ll put your ads in front of customers across multiple properties and devices they use in their journeys.

See what your users want—with Clarity

Microsoft Clarity is a behavioural analytics tool that turns user data into visual insights and shows which parts of your website get the most engagement.

Get Started with Microsoft Advertising

Did you know

3 million of Bing’s 5.5 million New Zealand and Australian users are unique to the engine

Source: Search Engine Land

Instant heatmaps

Generated automatically for all your pages. See where people click, what they ignore, and how far they scroll.

Session Recordings

Watch how people use your site. Explore what’s working, learn what needs to be improved, and test out new ideas.

Powerful insights

Quickly discover where users get frustrated and turn these problems into opportunities.

Google Analytics integration

Connect Google Analytics and Clarity to seamlessly integrate these two powerful platforms.

Types of Microsoft Ads

We can set-up and run multiple kinds of ads in Microsoft, each ad format has its own benefits. We analyse your needs and goals before recommending a specific type of ad or ads to reach your audience.

Search ads
Multimedia ads
Audience ads
Product ads

Microsoft Ads NZ

Microsoft Ads (formerly Bing Ads) is the advertising platform that runs ads across Bing, Yahoo, AOL, MSN, DuckDuckGo and Microsoft’s Copilot AI search. Unlike Google Ads, Microsoft Ads typically has lower competition, lower cost-per-click and reaches a slightly older, often higher-income audience. Many NZ businesses use Microsoft Advertising alongside Google Ads to expand reach and improve overall ROI.

Yes, Bing advertising can be very worthwhile for NZ businesses, especially as part of a wider paid media strategy. Microsoft Ads typically delivers lower cost-per-click than Google Ads, less competition for keywords and reaches a unique audience including Microsoft Edge and Copilot AI search users. For B2B and professional services in particular, Bing advertising in NZ can deliver strong ROI.

Microsoft Advertising in New Zealand operates on a pay-per-click model, with costs typically 20-40% lower than Google Ads for similar keywords. Most NZ businesses spend between $500 and $3,000 per month on Microsoft Ads. There’s no minimum budget required, and you only pay when someone clicks your ad, making Bing advertising a flexible, cost-effective option for Kiwi businesses.

Yes, Microsoft Ads can reach users searching through Copilot, Microsoft’s AI-powered search assistant integrated into Bing, Edge and Windows. As AI-driven search continues to grow, advertising on Microsoft’s network gives NZ businesses early access to a fast-growing audience using conversational AI search. This is a key advantage Microsoft Advertising offers that Google Ads currently doesn’t replicate.

To set up a Microsoft Ads campaign in NZ, create a Microsoft Advertising account, define your campaign goal, choose keywords, write ad copy, set targeting (location, demographics, devices) and configure your budget. You can also import existing Google Ads campaigns directly into Microsoft Ads. Our team handles setup, conversion tracking and ongoing optimisation for NZ businesses.

Bing reaches a meaningful share of New Zealand search users, particularly those on Microsoft Edge, Windows devices and using Copilot AI search. While Google dominates overall NZ search traffic, Microsoft’s network still reaches hundreds of thousands of unique Kiwi users each month, including a strong B2B and professional audience that’s often more affluent and harder to reach through other channels.

Yes, Microsoft Ads has a built-in import tool that lets you bring existing Google Ads campaigns directly into Microsoft Advertising in just a few clicks. Keywords, ad copy, targeting and bid strategies all transfer across. This makes it quick and easy for NZ businesses already running Google Ads to expand into Microsoft Ads without rebuilding campaigns from scratch.

Microsoft Advertising supports a wide range of ad formats including Search Ads, Shopping Ads, Audience Ads, Multimedia Ads, Microsoft Display Network ads and Connected TV ads. You can also access behavioural insights through Microsoft Clarity. This variety lets NZ businesses run full-funnel campaigns, from high-intent search to upper-funnel awareness, all within the Microsoft ecosystem.

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hello@nzdigital.co.nz