These product-based ads are important for retailers because they:

  • Feature products at the top of Google’s search engine results page, even before organic listings for some keywords.
  • Include visuals of the product.
  • Can include additional information that boosts engagement, such as prices, reviews, and special promotions.
  • Can support upper funnel awareness initiatives as well as drive lower funnel conversions.

Why google shopping ads?

Get your products seen directly in search engine results

Google Shopping ads will take your store and product info directly into Google and make it available to shoppers across Google search engine results. That means everything about your store and products is available to customers when they search for a product you offer.

Get Started with Google Merchant Ads

Upload accurate product information

Don’t give your customers out-of-date details. Merchant ads help ensure that your product info, like price and availability, shows up correctly to potential customers on Google anytime they search as it pulls directly from your website data to reach your customers exactly where they need it, In the palm of their hands.

Get Started with Google Merchant Ads

Discover insights

With accurate reporting you can find actionable insights on pricing, merchandising and more to drive your digital strategy.

Get Started with Google Merchant Ads

Image of product, this can be fed across from your eCommerce store or configured in your merchant account

Product title pulled directly from your eCommerce store

Average customer rating for your product

Price of product, this can be configured in multiple currencies

Link to purchase product on your store

What’s in a google
merchant ad?

If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.

Learn more about what makes up a Product Shopping ad by hovering over the circles.



Did you know

Google Shopping ads now drive 76.4% of retail search ad spend, generating 85.3% of all clicks on Adwords or Google Shopping campaign ads

Source: Google

Success Story

Online retailer Classic
Sheepskins saw a 33%
increase in revenue

Leading manufacturer and retailer of quality New Zealand wool sheepskins, Classic Sheepskins significantly improved their product visibility and performance thanks to a smart and targeted merchant shopping campaign.


“Taking our products directly from our shop and into Google where our potential customers are looking for them has created a significant increase in website performance and sales.”

Kieran Evans –

220 %
Increase in store visits
79 %
Boost in product visibility
33 %
Increase in product sales

Your customers are ready to engage, 
how will you reach them?

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