Google Merchant Ads
Don’t give your customers out-of-date details. Merchant ads help ensure your product info, like price and availability, shows up correctly to customers.
Google Shopping ads will take your store and product info directly into Google and make it available to shoppers across Google search engine results. That means everything about your store and products is available to customers when they search for a product you offer.
Don’t give your customers out-of-date details. Merchant ads help ensure that your product info, like price and availability, shows up correctly to potential customers on Google anytime they search as it pulls directly from your website data to reach your customers exactly where they need it, In the palm of their hands.
With accurate reporting you can find actionable insights on pricing, merchandising and more to drive your digital strategy.
Image of product, this can be fed across from your eCommerce store or configured in your merchant account
Product title pulled directly from your eCommerce store
Average customer rating for your product
Price of product, this can be configured in multiple currencies
Link to purchase product on your store
If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.
Learn more about what makes up a Product Shopping ad by hovering over the circles.
Did you know
Google Shopping keeps growing: clicks on Shopping ads rose 17 percent year on year in Q4 2025, and Performance Max now drives 62 percent of Shopping spend. Source: Tinuiti, Digital Ads Benchmark Report Q4 2025.
Source: Google
Success Story
Through introducing Shopping campaigns alongside Boar & Blade’s text-based ads, we significantly improved product visibility in search engine results, and boosted online revenue by creating a seamless user journey from search engine to checkout.
“We are really happy with how the marketing is going. Our shops are busier than ever, especially at this time of year. Just want to say thanks heaps for your guys help so far!”
Hohepa Rutene – Boar & Blade
Performance Max gives businesses a way to reach customers across Google’s entire advertising network from one campaign, but its success depends heavily on strong tracking, enough conversion data and clear commercial goals.
Read More
Shoppers are increasingly starting with AI, not a list of ten blue links.
Read More
ROAS (Return on Ad Spend) is one of the most commonly used metrics in digital marketing. It’s often the first number business owners ask about and the one most agencies report on.
Read More
Google Shopping ads are visual product ads that appear at the top of Google search results, showing the product image, price, store name and reviews. They pull product data directly from your Google Merchant Centre feed and match it to relevant searches. For NZ retailers, Google Shopping ads are a powerful way to capture high-intent shoppers ready to buy.
To set up Google Merchant Centre in New Zealand, create a Merchant Centre account, verify and claim your website, set up your business and shipping details, then upload your product feed (manually, via Google Sheets, or through your eCommerce platform like Shopify). Once approved, link Merchant Centre to Google Ads to start running Shopping campaigns. Our team manages this setup end-to-end for NZ businesses.
Google Shopping ads in NZ operate on a pay-per-click model, with cost-per-click typically ranging from $0.30 to $5+ depending on your industry and competition. Most NZ eCommerce stores invest $500 to $5,000+ per month on ad spend. The actual cost depends on product margins, competitor activity and how well-optimised your Shopping feed is for high-converting search terms.
Google Shopping ads display your product image, price and store name in a visual format, ideal for eCommerce. Text ads are written headline and description ads that appear in search results, suited to services, leads and information-based queries. Shopping ads typically deliver higher conversion rates for product-based searches because shoppers can compare visually before clicking through.
Yes, Google Merchant ads work very well for small eCommerce stores in NZ. Even on modest budgets, Shopping ads can drive highly qualified traffic from shoppers actively searching for your products. The key is a well-optimised product feed, accurate product data and smart bidding strategy. Our team helps small NZ retailers compete profitably through Google Shopping ads.
To list products on Google Shopping, set up a Google Merchant Centre account, upload a properly formatted product feed (with titles, descriptions, prices, images and GTINs), verify your website, comply with Google’s product data policies and link Merchant Centre to Google Ads. Once approved, you can run Shopping campaigns. Most NZ eCommerce platforms like Shopify integrate with Merchant Centre directly.
A Google Shopping ad displays the product image, product title, price, your store or brand name and often star ratings and reviews. Some ads also include promotional badges (like sale prices or free shipping) and additional product information. Because Shopping ads pull directly from your website data, accurate, up-to-date product info is essential for performance.
To optimise your Google Shopping feed, use clear, keyword-rich product titles, write detailed descriptions, include high-quality images, accurate pricing and GTINs, and structure your data correctly with categories and product types. Regular feed audits, A/B testing of titles and competitive price monitoring all improve performance. A well-optimised feed is the single biggest factor in Google Shopping success.
Most retailers now use Performance Max, which shows your products across Search, Shopping, YouTube, Gmail and Display. In Tinuiti’s Q4 2025 benchmark, Performance Max made up 62 percent of Google Shopping spend and 61 per cent of Shopping sales, with results close to Standard Shopping. We often run both, using Standard Shopping for tighter control over key products.
Yes. Once your product feed is approved in Google Merchant Centre, your products can appear in free listings on the Shopping tab and across Google. Paid Shopping ads add the top placements and far more reach.
Or just email us at
hello@nzdigital.co.nz
