The smart choice for eCommerce
Whether you sell online, on social media, or in store, Shopify is a great eCommerce platform. However getting all the pieces of an online store together can be challenging, that’s where we can help. From responsive eCommerce websites to in-store touchscreen displays, we design and build the best possible results.
Why choose a shopify website?
Selling your products in many places should be every bit as simple as selling in one.
With Shopify’s eCommerce software, you get one unified platform to run your business with ease. Building your website with a Shopify platform allows for your future growth with tons of out of the box functionality like Inventory features, Sales channels, Payment options and Shipping integrations, Shopify is the smart choice for eCommerce.
Shopify platform migration & store setup
We provide Shopify migration and consulting services to transition from your existing eCommerce platform. We can migrate to Shopify from many different platforms. Our developers will handle data migration and third party integrations with your CRM and inventory management software as required.
If you’re just launching your product, we can get your Shopify store setup and working as it should for you.
Shopify design & development
Custom Shopify development for your business. We focus on creating engaging customer experiences through best practice UI/UX design. Using our Shopify experience, we find the perfect balance between telling your brand story and driving eCommerce sales.
We create beautiful, on-brand and responsive websites that deliver results and tell your story.
Shopify support & marketing
Launching your Shopify website is the first step to creating a sustainable eCommerce business.
After your website goes live we provide on-going Shopify support to increase sales, track analytics, acquire traffic and help to build your brand. From full digital strategy to ongoing digital marketing services like search engine optimisation (SEO), Paid advertising and Social Media Marketing we help drive your growth.
Shopify at a glance
Shopify is the leading multi-channel commerce platform.
Currently 427,676 websites use Shopify, while 5,300+ businesses use Shopify Plus.
Unlimited products bandwidth & online storage
You are not restricted on the number of products you can sell in your Shopify store. You will not be charged based on how many online visitors go through your store or how many files or photos you upload.
Overview dashboard / Finance reports
The Overview dashboard highlights key analytics including, sales, orders, and online store visitor data. You can see at a glance how your store is performing—across all of your sales channels, and for any date range. This includes access to key finance information such as detailed reports and financial summary’s.
Online sales channels
You can use Shopify to sell online using a variety of sales channels. Sales channels include an online store, Facebook Shop, and Pinterest. Each sales channel connects to Shopify.
Manual order creation
You can create new orders and enter payment details right from your Shopify admin. For example, you can manually create an order that you took over the phone then email your customer a receipt with the full order details.
Offering discount codes can help build your customer base as well as give your existing customers an incentive to shop in your store:
- send welcome codes to new customers
- offer exclusive discounts to your social media following and your mailing lists
Abandoned cart recovery
Abandoned checkout recovery (ACR) sends automatic emails to customers who leave your store without completing the checkout process.
Not all site are equal
Every build we produce has the following as standard.
Clean, SEO-Friendly Code
SEO-friendly code acts as a guide for search engine spiders by providing a clear picture of your site’s content.
Compatibility with Multiple Browsers
When creating a website, it’s vital to ensure that your website is reachable from multiple browsers. NZ Digital supports all modern browsers to ensure the best users experience.
Social Media Integration
Social media provides a venue in which customers can promote your brand, provide reviews, and stay in-the-know about the company’s latest news. We include social media sharing or direct links in every project as required.
Custom 404 error Page
404 pages are a part of website life but we make the most of them. By customising the 404 error page into something useful you can turn a negative into a positive for your users.
If we are building you a new site to replace your current site adding redirects is key to maintaining a website’s domain authority and search rankings when the site’s URL is changed for any reason. It easily sends visitors and search engines to a different URL than the one they originally requested.
Killer speed or be killed
Does the speed of your website really have that much of an effect on its ability to convert leads? The answer is yes, it does.
Google and other search engines penalise sites that load slowly – but more importantly, so do users. They stop visiting, bounce, and don’t move through to conversion.
In short website loading time will affect your bottom line.
The web solutions we develop for our clients are built for speed. We believe fast websites to be more professional and reliable building trust and confidence.
Speed is also one of the key considerations Google gives to ranking websites better in SEO, it must not be ignored.
NZ Digital Speed Guarantee
We guarantee to deliver you a website with a score of 80+ points on Google’s independent ‘PageSpeed Insights’ ranking tool
Expert UX web design
User experience (UX) design is the process our design team uses to create products that provide meaningful and relevant experiences to users. Expert UX provides a positive reputation for your brand. That’s why every project we deliver has an expert and qualified UX designer working on it.
Your online presence is usually the first impression of your brand and it’s vital that users are able to understand what you do and how to gain what they require as quickly as possible.
5 Key Principles of UX Design we implement to all of our projects
The most prioritised principle in UX Design. We make our designs as clear as possible so that users can not get confused. If your users get confused, your design will receive a bad response from them.
We think about what your users want in your design and what will make them find what they are looking for quickly and as enjoyable. We design for your users, not for ourself.
When a button is pressed, a text field has been inputted, a gallery swiped. A response can be made by using a rollover, transition, animation or even a simple colour change. every action has a reaction and confirmation.
We make our website as easy to digest and process for users as possible, the user of snippets, calls to actions, accordions, sliders and dropdowns all help users take in as much (or as little) as they want.
Consistent elements such as icons, colour usage, fonts and wayfinding such as notifications, tools tips and breadcrumbs in uniform places on your site.
Accurate website reporting
Accurate website reporting must-haves
Google Analytics is a very important digital marketing tool, but it’s rarely utilised correctly. It allows you to measure results in real-time, compare the data to previous periods, and so much more. We integrate these Google Analytics features as standard to up you measure the success of your website.
Google Analytics Tracking
There are no exceptions here – it’s a useful and important tool for every website owner. We set this up in every project delivered so you can accurately see the value and return on investment and if it’s not working we can analyse the data to see why.
Goal Conversion Tracking
For every form created on your the site, we design and build a ‘thank-you’ page. This allows us to implement the very powerful ‘Goal Conversion tracking’ within your Google Analytics account. Giving us accurate insights into how much enquiry your site gets and the total conversion of traffic as a percentage rate.
Email Link and Call Tracking
It’s not good enough simply having an email address or phone number on a webpage, we need to how many times it’s clicked giving you important and useful insights into the performance of your website.
Google Webmaster Tools
Google Webmaster tools is a valuable instrument for SEO. It gives you at a glance data about all important SEO aspects of a site, such as keywords, links, and crawl errors. Webmasters such as NZ Digital use these insights to get an early warning about potential issues and fix them quickly when they arise.