Lonza New Zealand

Leading Crop Protection

Lonza NZ create innovative products and technologies that are smart, hard-working, cost-effective, sustainable and more flexible. They are always seeking out and open to new ideas and opportunities to improve their chemistry.

Background

Agrichemicals Reimagined

For nearly 30 years Lonza NZ has been identifying local agrichemical needs and developing innovative local products and technologies to meet them. Many of these have become household names, trusted by farmers and growers throughout New Zealand. Lonza NZ has combined this local intelligence with the global scale of one of the world’s leading and most-trusted suppliers to the pharmaceutical, biotech and speciality ingredients markets.

Lonza NZ looked to the NZ Digital team to help them create a comprehensive digital platform that allows farmers to navigate the website in a way tailored more specifically to their requirements.

Services
WordPress Development
UX/UI

Platform
WordPress

Visit site

WordPress Development

Clearly Communicate Product Offerings

In order to clearly communicate the extensive range of crop protection that Lonza NZ offers, we created a primary landing page that allows users to get directly to the product and information they require. This page uses vivid imagery and block colours to highlight Lonza’s expertise in crop protection.

Challenges & Objectives

Advanced Search

Customers needed a search feature that catered to their unique needs.

Crop Protection

Lonza needed a way to quickly highlight the many crop protection products offered.

Location Detail

We needed a way to clearly illustrate Lonza’s nationwide coverage.

The numbers

The results

The result is a modern website that effectively elevates the Lonza NZ brand and provides a unique user experience that is tailored specifically to crop protection, regardless of the device being used.

51.51 %
Increase in Time on Site
105.63 %
Increase in Pages Per Session
88.90 %
Reduction in Bounce Rate
Your customers are ready to engage, how will you reach them?
Your customers are ready to engage, how will you reach them?

Your customers are ready to engage,
how will you reach them?

Work with us