Leading Crop Protection
Lonza NZ create innovative products and technologies that are smart, hard-working, cost-effective, sustainable and more flexible. They are always seeking out and open to new ideas and opportunities to improve their chemistry.
For nearly 30 years Lonza NZ has been identifying local agrichemical needs and developing innovative local products and technologies to meet them. Many of these have become household names, trusted by farmers and growers throughout New Zealand. Lonza NZ has combined this local intelligence with the global scale of one of the world’s leading and most-trusted suppliers to the pharmaceutical, biotech and speciality ingredients markets.
Lonza NZ looked to the NZ Digital team to help them create a comprehensive digital platform that allows farmers to navigate the website in a way tailored more specifically to their requirements.
Clearly Communicate Product Offerings
In order to clearly communicate the extensive range of crop protection that Lonza NZ offers, we created a primary landing page that allows users to get directly to the product and information they require. This page uses vivid imagery and block colours to highlight Lonza’s expertise in crop protection.
Challenges & Objectives
Customers needed a search feature that catered to their unique needs.
Lonza needed a way to quickly highlight the many crop protection products offered.
We needed a way to clearly illustrate Lonza’s nationwide coverage.
The result is a modern website that effectively elevates the Lonza NZ brand and provides a unique user experience that is tailored specifically to crop protection, regardless of the device being used.