Building a market leading digital presence
The Apple Press are mad about apples! Their juice is delicious because it’s made with the finest fruit in the world and bottled just down the road from the tree.
The Apple Press® come from Hawke’s Bay, New Zealand. Their purpose is to share the pleasure of drinking a Hawke’s Bay apple with the world.
They give apples the 5-star treatment, hand-picked at their peak ripeness, cold pressed just once, then bottled delicious for you. They press from individual varieties like Jazz™, Braeburn and Royal Gala because they reckon, just like wine, every apple has its own taste characteristics.
Their mission is to make the world’s best apple juice, from what they believe are the world’s best apples – this is apple juice like you’ve never tasted before. They sustainably source the cosmetically blemished apples others reject and can trace apples back to their orchards of origin.
A Unique Brand Story
The Apple Press came to NZ Digital to build a digital platform that communicated their unique brand story, highlighting their mission to make the world’s best apple juice, from what they believe are the world’s best apples – this is apple juice like you’ve never tasted before.
The new website accomplishes this through multiple forms of media such as video, interactive content and highly visual imagery. Simply by navigating through the site, the customer can obtain an understanding of what makes The Apple Press unique, but one area that principally highlights this important brand story is the ‘mix it up’ section.
On the go
This is an area where the brand can really promote to the customer ‘why’ and ‘how’ they are different. It reiterates their love of apples, the importance of their juice making practices and that each and every apple is given the 5-star treatment.
NZ Digital’s work is engineered to positively impact traffic conversion and awareness. Since the launch of The Apple Press website in 2018, the new platform has delivered much positive impact to the brand.