LinkedIn Advertising
Generate leads, drive website traffic, and build brand awareness with LinkedIn Ads.
Advertising on LinkedIn gives your brand the opportunity to reach very specific audiences, drive increased engagement on articles, and raise awareness of products.
Our campaign strategies combine strategy and testing to find just the right combination of targeting, content, creative design and budget to reach and engage your ideal customers.
Reach 1.5 Million NZ Professionals, in one place, LinkedIn is the number one channel for business to business advertising.
Reach your customers where they are most active, in the palm of their hands.
Keep your product or service front of mind after a potential customer has left your website.
LinkedIn is the number one channel for business to business marketing and advertising online. For businesses looking for more B2B customers, clients, and lead generation, LinkedIn is the ideal network, with adverts being pushed directly into your target audience’s news feeds. As a LinkedIn advertising agency, we have an experienced team of social media experts and creative designers who know what it takes to develop and implement effective LinkedIn ad campaigns.
Whether you’re looking to get in front of local companies, or directors across New Zealand, our team will use effective demographic targeting to ensure your business adverts reach the right audience on LinkedIn. We will monitor success and test different ad elements to optimise performance and drive results.
We’ve been recognised amongst the industries top agencies as a Facebook Marketing Partner. The ‘Facebook Marketing Partner’ badge is awarded only to digital marketing agencies who meet the highest standards of performance and service. This signifies that we are among the best in our industry at what we do.
Did you know
Source: socialmedia.org.nz
By crafting a strategic LinkedIn marketing strategy, we help you reach the consumers who are most likely to be interested in your company’s product or service offering, researching and targeting audiences based on information about your ideal customers, which can include details like demographics, interests, and behaviours. Once this audience has been defined and built, we get to work.
Our team work closely with you to design and deploy image ads, text ads and dynamic ads that are tailored to target your strategic audiences and drive results. We then promote your content to forge a solid relationship between your audience and your business.
Once your campaigns are running we stay on top of your paid social performance with our detailed LinkedIn Ads reporting. We make sure that you are getting the most out of your ad spend by using real-time data to make intelligent decisions about future campaigns, keeping you updated along the way.
Success Story
Through driving qualified traffic down the campaign sales funnel, Design Builders have seen a drastic increase in website traffic and home buyer enquiries, as well as a steady increase in database growth.
Morgan Price – Design Builders
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LinkedIn advertising in New Zealand typically costs more per click than other platforms, with cost-per-click ranging from $7 to $20+, but it reaches a highly qualified B2B audience. Most NZ businesses invest $1,500 to $10,000+ per month on LinkedIn Ads. The higher cost is offset by stronger lead quality, making LinkedIn one of the most cost-effective channels for B2B lead generation.
Yes, LinkedIn advertising is one of the most effective channels for B2B businesses in NZ. As the number one platform for business-to-business marketing, LinkedIn Ads let you reach decision-makers, by job title, industry, company size and seniority, with precision other platforms can’t match. For NZ B2B brands targeting professionals, LinkedIn delivers consistently strong lead generation results.
LinkedIn Ads let you target decision-makers using powerful filters including job title, seniority (CEO, Director, Manager), function, industry, company size, company name (account-based marketing), years of experience and skills. For NZ B2B businesses, layering job title with seniority and industry typically reaches the most qualified buyers. Our LinkedIn advertising agency builds tightly defined audiences for maximum lead quality.
LinkedIn Ads support several formats including Sponsored Content (single image, video and carousel ads), Message Ads (direct messages to inboxes), Conversation Ads (interactive chat-style ads), Document Ads, Event Ads, Lead Gen Forms and Dynamic Ads. For B2B lead generation in NZ, Sponsored Content paired with Lead Gen Forms typically delivers the strongest results.
LinkedIn advertising is far stronger than Facebook ads for B2B because it lets you target professionals by exact job title, company and industry, data Facebook simply doesn’t have. LinkedIn Ads cost more per click, but lead quality is significantly higher. For B2B NZ businesses targeting decision-makers, LinkedIn is typically the best channel, with Facebook used for broader awareness or retargeting.
LinkedIn reaches over 1.5 million New Zealand professionals, making it the largest professional network in the country. This audience includes business owners, executives, decision-makers and managers across every industry, in one place. For B2B advertisers in NZ, this concentration of professional users makes LinkedIn the number one channel for business-to-business advertising and lead generation.
To set up a LinkedIn ad campaign for a NZ business, create a LinkedIn Campaign Manager account, install the LinkedIn Insight Tag on your website, choose your objective (awareness, leads, conversions), build a targeted audience (job titles, industries, company sizes), select your ad format, write copy and design creative, then set bidding and budget. Our LinkedIn ads agency handles every step.
LinkedIn Ads require a minimum budget of around $10 USD per day per campaign, but realistically NZ businesses should plan to invest at least $1,500 to $3,000 per month for meaningful results. Because cost-per-click is higher than other platforms, smaller budgets struggle to generate enough data for optimisation. Plan budgets based on lead quality and lifetime customer value.
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