Digital Marketing
Digital Marketing Agency NZ:
Strategy, Content, SEO and Email
Gain an edge over your competition with customer-first strategy-led digital marketing.
Digital Marketing Agency in Auckland and NZ-wide
NZ Digital is an Auckland based digital marketing agency working with businesses across New Zealand since 2011. We plan and run strategy, content, SEO and email marketing as one connected programme, so every channel works towards the same business goals, and we report on enquiries and sales, not just clicks.
Digital strategy
We start with your business goals, your customers and your competitors, then set out which channels to use, what to spend and how we will measure success.
Content creation
We write and design the content that moves people to act, from landing pages and blog articles to eBooks and social posts, planned around the questions your customers ask.
Search Engine Optimisation
We improve the technical health, content and authority of your website so it ranks for the searches that bring customers, in Google and in AI search tools.
Email marketing
We set up welcome, abandoned cart and nurture flows and plan regular campaigns in Klaviyo and Mailchimp, so your list turns into repeat customers.
Meet your certified digital marketing partner
When you see a partners badge, it means we have been carefully vetted and meet the highest standards required to help make your digital marketing campaigns successful.
Did you know
70% of marketers are
actively investing in
content marketing
Source: Hubspot
Our Process
Analyse
Before we start putting your campaign strategy together, we analyse your current online presence. This covers everything from website analytics, user journeys on the site, social media profiles and any consumer data you have to hand. Having a clear picture of your starting point enables us to analyse what’s currently working, and where we can add value.
Define
The define stage is where we map out your goals and objectives. Here we will create user personas and optimise your digital platforms as required to support our campaign plan. At this stage we put together your digital marketing strategy document – this outlines what we will deliver and how we will measure success and any budget you’ll need to put behind paid promotion.
Implement
Once your strategy is in place, we will use this to create and set up your campaigns in line with your goals and objectives. Our team of strategists, social media gurus and content creators will ensure each content deliverable strategically hits one of your conversion goals.
Optimise
As your campaign progresses, we will optimise content deliverables as required for maximum effects. You will have a dedicated campaign strategist who will report back to you on what’s working, and what could be optimised for maximum impact. We track your campaigns at every stage to ensure you are receiving maximum ROI.
Frequently Asked Questions
It depends on the channels you choose. As a guide, most NZ businesses we work with invest $1,000 to $5,000 a month in Google Ads spend, $750 to $3,500 a month in SEO, $1,500 to $10,000 a month in content marketing and $500 to $5,000 a month in email marketing. A standalone digital strategy costs $3,000 to $15,000 or more. We recommend starting with the one or two channels closest to your customers and adding more once they pay back.
For most NZ small businesses the best mix is Google Ads for people searching now, SEO for long term visibility, Meta ads for reaching new customers and email for turning them into repeat buyers. Which one comes first depends on your audience, budget and how quickly you need results.
Google Ads puts you at the top of search results today and stops when you stop paying. SEO takes three to six months to build but keeps delivering traffic without a cost per click. Most businesses do best with both: Google Ads for immediate leads while SEO builds. Read more in paid ads vs SEO.
Paid advertising can deliver leads within days. SEO and content marketing typically take three to six months to show meaningful results, and keep compounding over the following year. We agree clear milestones at the start, so you know what to expect each month.
Ask to see results for businesses like yours, how they report, who will actually work on your account and what happens if targets are missed. Be wary of guaranteed rankings or long lock-in contracts. Our guide on how to avoid a cowboy digital agency covers the red flags.
No matter the campaign, our team takes a data-driven and ROI-focused approach to help you grow your business.
Or just email us at
hello@nzdigital.co.nz
