Wool Life
How We Achieved a 14x Return On Ad Spend with META
Wool Life is a New Zealand-based business that produces premium, eco-conscious gardening products made from natural wool. Their product line includes biodegradable mats, rolls, and pegs designed to promote healthier gardens and reduce environmental impact. By building a high-converting Meta funnel with creative testing, audience refinement, and timely campaign scaling, we helped Wool Life achieve a 14x return on ad spend.
The Challenge
Scale Online Sales,
Reduce Cost Per Acquisition
With growing interest in sustainable gardening, Wool Life was ready to expand their digital reach. They needed a way to connect with more customers online, boost eCommerce performance, and turn digital advertising into a consistent revenue driver.
Wool Life approached us with the challenge of increasing online conversions through digital advertising. They had strong products but lacked a high-performing digital strategy to boost revenue efficiently.
Platform
Meta
Google Ads
Tools
Meta Events Manager
Meta Pixel and UTMs
Automated Rules
Reporting Dashboards
Delivering Real Results Fast
We took over an underperforming ad account from a previous agency and completely turned it around. Within just 30 days, we achieved a 50% increase in conversions, quadrupled top-line revenue, and halved the advertising cost per sale.
Increase Revenue
Boost online sales and bottom-line performance through targeted digital strategy and high-converting creatives.
Improve ROAS
Refine campaign structure to drive stronger Return On Ad Spend, making every advertising dollar go further.
Expand Reach
Connect with a wider audience of eco-conscious consumers through precise targeting and platform optimisation.
The Results
Fast Forward: How We Transformed Results in 30 Days
Our marketing strategy significantly improved both the quality and efficiency of customer engagement. By focusing on high-intent audiences and optimising the purchase journey, we not only drove a strong return on ad spend but also encouraged customers to spend more per transaction. This uplift in average order value, paired with a notable increase in conversion rates, reflects a deeper alignment between our messaging, targeting, and the overall user experience—resulting in meaningful growth across key performance metrics.
Our Strategy
Explore Our Tactics Used
Offer Testing
Crafted and tested a variety of promotional offers including product bundles, limited-time discounts, and seasonal messaging to determine what resonated best with the audience.
Direct Response Copywriting
We employed proven direct response principles to craft compelling ad copy that emphasised urgency, clear benefits, and social proof. Headlines and CTAs were rigorously tested to find top performers.
Retargeting Campaigns
Built segmented retargeting audiences based on website behavior, such as product views and cart abandonment, to drive return visits and conversions.
Creative Testing
Ran multiple versions of image and video creatives highlighting product benefits, user-generated content, and brand storytelling to maximise engagement and conversion.
Funnel Strategy
Structured campaigns around the full customer journey — TOFU (top of funnel) awareness, MOFU (middle of funnel) education and engagement, and BOFU (bottom of funnel) conversion — to nurture prospects effectively.
Advantage+ Shopping Campaigns
Leveraged Meta’s Advantage+ Shopping to automatically target high-intent users with dynamic product ads.
“To put our change of agency into context the results that NZD have delivered for us in the last 4 weeks are borderline unbelievable. Compared to our previous agency NZD have delivered a 30% increase in basket size, 4 x the topline revenue and a 50% increase in conversion, all at half the advertising cost per sale. There isn’t a metric we have that they have not instantly improved upon.”
Gareth Mentzer, Managing Director
