Instagram advertising has the potential to help you significantly improve visibility, drive sales, and grow your business online, getting the most out of your Instagram ad spend requires knowledge and experience with the Instagram ad platform. Our campaigns combine strategy and testing to find just the right combination of targeting, content, creative design and budget to reach and engage your ideal customers.
Instagram is one of the most popular social media platforms in New Zealand. We help you use Instagram advertising to drive direct response, customer acquisition in e-commerce and lead gen.
The engagement rate on Instagram is higher than any other social media platform.
Instagram is highly visual and easy to use, making it quick for customers to absorb information.
Instagram is the perfect place to be creative when marketing your brand.
As a Instagram advertising agency, we have an experienced team of social media experts and creative designers who know what it takes to develop and implement effective Instagram ad campaigns.
Based on your company’s unique goals, our team will choose the best ad formats for your business and design branded ads with compelling copy that appeals to your ideal buyers. Through precise audience targeting, we make sure that your ads are being served to those who are most likely to be interested in your products. We will monitor success and test different ad elements to optimise performance and drive results.
As a Instagram advertising agency, we have an experienced team of social media experts and creative designers who know what it takes to develop and implement effective Instagram ad campaigns.
Based on your company’s unique goals, our team will choose the best ad formats for your business and design branded ads with compelling copy that appeals to your ideal buyers. Through precise audience targeting, we make sure that your ads are being served to those who are most likely to be interested in your products. We will monitor success and test different ad elements to optimise performance and drive results.
Instagram Partners are proven experts in everything from community management to ad buying on Instagram, and are selected for their abilities to help businesses and individuals grow on the platform.
Did you know
Source: socialmedia.org.nz
No matter how great your ad content is, it won’t be effective unless your ads are placed in front of the right audiences. The first step we take is to begin the discovery phase on your campaign. This is when we assess your business, goals, and audience to develop a custom Instagram advertising strategy.
Once your Instagram advertising strategy is complete, we’ll begin developing your Instagram ads. It takes a combination of interesting creative and relevant targeting to break through in a potential customers Instagram feed. Our team work closely with you to create Instagram ads that drive awareness, engagement & action. Once your campaigns are running we manage the spending with a focus on ROI.
Our Instagram advertising specialists will analyse the performance data associated with your campaign, and make changes to improve the performance. This may include targeting new audiences, developing new ads, or trying different types of campaigns. Ad optimisation is an advanced skill and one of the major benefits of working with an approved agency.
Retargeting Campaigns have ‘those most likely to buy’ coming back to your website to drive the highest conversion rates. We use re-target advertising to re-engage your website visitors with a strategic ad every time they login to Facebook. This can include dynamic product ads or content for people who viewed your product or service pages bringing there attention back to unfinished transactions.
Stay on top of your paid social performance with our detailed Instagram Ads reporting. We make sure that you are getting the most out of your ad spend by using real-time data to make intelligent decisions about future campaigns. If you elect to do so, you will be able to meet with our agency on a consistent basis to discuss the progress of your campaign.
Success Story
Launched to aid with the severe impacts of the COVID-19 lockdown, the #ShopKiwi site provided over 1,200 Kiwi businesses with an avenue to sell products directly to consumers online. Coupled with an Instagram takeover of over 250 posts, the campaign saw high engagement and great results.
Ryan Jennings – Buy NZ Made
ROAS (Return on Ad Spend) is one of the most commonly used metrics in digital marketing. It’s often the first number business owners ask about and the one most agencies report on.
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Instagram ads in New Zealand typically cost $0.50 to $3 per click, with most NZ businesses investing $500 to $5,000+ per month on ad spend. Because Instagram and Facebook share the same Meta Ads Manager, costs are similar across platforms. Strong visual creative, well-defined audiences and clear conversion goals are the biggest factors in keeping Instagram advertising costs efficient.
Yes, Instagram ads are highly worthwhile for NZ eCommerce businesses. Instagram is a highly visual platform with strong engagement rates, ideal for showcasing products through carousel ads, video ads and Stories. With Shopping integration and direct in-app purchasing, Kiwi eCommerce brands can drive direct sales while building brand affinity, making Instagram one of the best-performing channels for online retailers.
The most effective Instagram ad formats include Carousel Ads (showcasing up to 10 products or features), Stories Ads (immersive full-screen experiences), Reels Ads (short-form video reaching broad audiences) and Static Image Ads. Video and Reels typically deliver the highest engagement, while Shopping Ads drive strong direct sales for eCommerce. Our team tests multiple formats to identify what performs best for each NZ business.
Instagram advertising uses Meta’s targeting tools, allowing you to reach audiences based on demographics, interests, behaviours, location, custom audiences (existing customers) and lookalike audiences. For NZ businesses, layering local targeting with interest and behaviour-based audiences delivers the strongest results. Our Instagram ads management team uses data-driven audience strategies to consistently reach high-intent users in New Zealand.
Instagram and Facebook ads are both managed through Meta Ads Manager and share the same targeting tools, but the platforms attract different behaviours. Instagram is more visual and skews younger, ideal for brand storytelling, lifestyle products and eCommerce. Facebook reaches a broader demographic and supports more text-based formats. Most successful NZ campaigns run across both platforms simultaneously for maximum impact.
To create an Instagram ad campaign for a NZ business, set up a Meta Business Account, link your Instagram Business profile, install the Meta Pixel on your website, choose your campaign objective, define audience targeting, set your budget, design ad creative and write engaging copy. Our Instagram advertising specialists handle the entire setup and ongoing optimisation for NZ businesses.
The best Instagram ad image sizes are 1080 x 1080 pixels for square feed ads, 1080 x 1350 for portrait feed ads (recommended for maximum screen real estate), and 1080 x 1920 for Stories and Reels ads. Always use high-resolution images with minimal text overlay, and design with mobile-first viewing in mind, since the vast majority of Instagram users browse on mobile.
Measuring Instagram advertising success starts with defining clear KPIs based on campaign goals, such as cost-per-lead, return on ad spend (ROAS), conversion rate, click-through rate and reach. Use Meta Ads Manager alongside GA4 and your CRM to track performance end-to-end. Regular reporting and A/B testing of creative, audiences and ad placements drive ongoing improvements over time.
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