Instagram Advertising

Instagram ads are proven to reach a highly visual and engaged audience

Drive awareness, increase customers and share your story.

Get Started with Instagram Ads

Advertise, generate leads and increase your sales with Instagram ads

Instagram advertising has the potential to help you significantly improve visibility, drive sales, and grow your business online, getting the most out of your Instagram ad spend requires knowledge and experience with the Instagram ad platform. Our campaigns combine strategy and testing to find just the right combination of targeting, content, creative design and budget to reach and engage your ideal customers.

Drive awareness, reach new customers and share your unique story

Instagram is one of the most popular social media platforms in New Zealand. We help you use Instagram advertising to drive direct response, customer acquisition in e-commerce and lead gen.

Get Started with Instagram Ads

Highly engaged Instagram audience

The engagement rate on Instagram is higher than any other social media platform.

Highly visual experience

Instagram is highly visual and easy to use, making it quick for customers to absorb information.

Tell Interesting Stories

Instagram is the perfect place to be creative when marketing your brand.

  • Carousel Ads
  • Static Ads
  • Video/Slideshow Ads
  • Stories Ads

Carousel Ads

Visually show off

The carousel format allows you showcase up to ten images or videos within a single ad, each with its own link. With more space to drive more action, highlight a range of offerings or showcase different details about one.

Engage your audience

Tell a compelling story that develops across cards or give people a step-by-step tour of how your business or product works. The interactive format of a carousel encourages users to swipe through for more, keeping them engaged from first impression right through to conversion.

Static Ads

Promote your ‘hero’

Focus in on a popular product or service, capture your audience’s attention and prompt action. With the static ad format, you can create an instantly recognisable piece of artwork that speaks directly to your target audience’s motivations.

Get in front of your audience

Make one ad and show it everywhere. Whether your audience are active Facebook users, or spend their time scrolling through Instagram, you can create one campaign that reaches everyone on all their favourite websites, apps, and devices.

Video/Slideshow Ads

Put your message in motion

Videos are eye-catching and engaging, and help you convey your message from start to finish in an easy-to-understand format. Don’t have a video? We can build an engaging video story using only photos and text.

Low production costs, with most of the experiential benefits of video.

Reimagine the way you reach your audience.
82% of mobile traffic is expected to be video by 2020. Tell your story beautifully, whether it’s in stream, feed, or stories. Reach your audience across various platforms with content that matches the ways they spend their time online.

Stories Ads

Immersive, authentic, inclusive, and hard to get enough of.

Culture and commerce are intertwined on Instagram, making it a great place for people to connect with brands and take action. Stories give you a place to share your business message with engaged audiences through the captivating format of video.

Make your brand discoverable.

>Meet people with content that matches what they’re watching and how they’re watching it. People hold their phones vertically about 90% of the time and Stories are optimised for a vertical, full-screen view that feels natural and allows people to enjoy videos and photos quickly.

Our team behind yours

As a Instagram advertising agency, we have an experienced team of social media experts and creative designers who know what it takes to develop and implement effective Instagram ad campaigns.

Based on your company’s unique goals, our team will choose the best ad formats for your business and design branded ads with compelling copy that appeals to your ideal buyers. Through precise audience targeting, we make sure that your ads are being served to those who are most likely to be interested in your products. We will monitor success and test different ad elements to optimise performance and drive results.

We are your digital partner

Instagram Partners are proven experts in everything from community management to ad buying on Instagram, and are selected for their abilities to help businesses and individuals grow on the platform.

Did you know

According to Instagram, as at June 2019 Instagram had 1,570,000 New Zealand users, 57% of them female. And 69% are aged under 35. Instagram is now a major marketing channel for NZ businesses

Source: socialmedia.org.nz

Plan for success

No matter how great your ad content is, it won’t be effective unless your ads are placed in front of the right audiences. The first step we take is to begin the discovery phase on your campaign. This is when we assess your business, goals, and audience to develop a custom Instagram advertising strategy.

Create and Manage

Once your Instagram advertising strategy is complete, we’ll begin developing your Instagram ads. It takes a combination of interesting creative and relevant targeting to break through in a potential customers Instagram feed. Our team work closely with you to create Instagram ads that drive awareness, engagement & action. Once your campaigns are running we manage the spending with a focus on ROI.

Instagram Ad Optimisation

Our Instagram advertising specialists will analyse the performance data associated with your campaign, and make changes to improve the performance. This may include targeting new audiences, developing new ads, or trying different types of campaigns. Ad optimisation is an advanced skill and one of the major benefits of working with an approved agency.

Retarget & Remarket

Retargeting Campaigns have ‘those most likely to buy’ coming back to your website to drive the highest conversion rates. We use 
re-target advertising to re-engage your website visitors with a strategic ad every time they login to Facebook. This can include dynamic product ads or content for people who viewed your product or service pages 
bringing there attention back to 
unfinished transactions.

Measure and Report

Stay on top of your paid social performance with our detailed Instagram Ads reporting. We make sure that you are getting the most out of your ad spend by using real-time data to make intelligent decisions about future campaigns. If you elect to do so, you will be able to meet with our agency on a consistent basis to discuss the progress of your campaign.

Success Story

The #ShopKiwi site saw close to 24,000 users and 800 sign-ups in the first month of going live.

Launched to aid with the severe impacts of the COVID-19 lockdown, the #ShopKiwi site provided over 1,200 Kiwi businesses with an avenue to sell products directly to consumers online. Coupled with an Instagram takeover of over 250 posts, the campaign saw high engagement and great results.

“When Covid hit, New Zealand went crazy for NZ made. NZ Digital became our partners and delivered a beautiful ShopKiwi site. They managed the ShopKiwi social channel content to keep Kiwis entertained during lockdown. We couldn’t have done it without them.”

Ryan Jennings – Buy NZ Made

236
instagram posts created over one month
800
new business sign-ups
23,500
website users in first month of going live

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No matter what vertical you’re in or the size of your business, your brand has the opportunity to do something extraordinary. We specialise in creating those opportunities.

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