Howick Golf
Driving Memberships with a Location-Focused Strategy
Howick Golf Club is a scenic cliff-top golf course based in East Auckland, offering panoramic views of the Hauraki Gulf. Known for its welcoming atmosphere and flexible membership options, the club provides an ideal environment for golfers of all ages and skill levels. By combining high-converting Meta and Google campaigns with strategic creative testing, targeted local audiences, and ongoing optimisation, we helped the club generate over 150 new member sign-ups within the initial campaign period.
The Challenge
Generating Membership Growth in a
Highly Localised Market
Howick Golf Club wanted to drive new member sign-ups across various membership tiers, from Full Playing and 9-Hole to Colt and Pay-for-Play. With no prior digital advertising history, they needed to increase awareness, attract qualified traffic, and convert leads at scale while preserving the value of full memberships.
Howick approached us with a clear goal: to grow their member base through digital advertising. While their offering was strong, they lacked a consistent strategy to scale acquisition efficiently online.
Platform
Meta
Google Ads
Tools
Meta Events Manager
Meta Pixel and UTMs
Automated Rules
Reporting Dashboards
Delivering Real Results Fast
We launched a brand-new paid media strategy for Howick Golf Club and saw immediate traction. Within the initial campaign period, the campaign attracted thousands of local visitors, generated 154 new member enquiries, and achieved an outstanding return on ad spend.
Increase Revenue
Showcased premium club features to convert a broader range of prospective members.
Improve ROAS
Used cost-effective Meta traffic ads and intent-based Google Search to drive leads efficiently.
Expand Reach
Connected with a new generation of East Auckland golfers and active retirees through precise targeting.
The Results
Fast Forward: How We Transformed Results in 30 Days
Our digital strategy helped Howick Golf Club unlock a scalable, repeatable lead generation engine. We didn’t just drive traffic, we delivered new memberships, created a framework for seasonal growth, and strengthened brand positioning in the East Auckland community.
Our Strategy
Explore Our Tactics Used
Multi-Platform Campaign Structure
Launched Google Search, Meta Traffic, and Retargeting campaigns covering the full funnel.
Location + Interest Targeting
Reached local golfers, retirees, and active residents based on geo-behavioural signals.
Landing Page Optimisation
Directed users to a high-converting landing page focused on benefits without disclosing pricing.
Creative Testing
Showcased the course’s views, welcoming culture, and flexible options across image and video formats.
Direct Response Copywriting
Crafted ad copy built on urgency, lifestyle alignment, and community appeal, tested for best performance.
Performance Optimisation
Used UTMs, Meta Pixel, and event tracking to monitor and improve campaign effectiveness in real time.
“We’ve been genuinely impressed with the results since partnering with NZ Digital. In just a few months, we’ve welcomed over 150 new members, many of whom found us online through the campaigns. The strategy they put in place across Meta and Google has not only brought more traffic to our website but also delivered consistent, high-quality engagement. The team understands how to balance awareness with performance, and they’ve made a real impact on our membership growth. We’re excited to keep building on this momentum.”
Shandon Carter, General Manager
