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When using best practices, email marketing has the highest return on investment of any other digital marketing channel. According to research by Direct Marketing Association (DMA), for every $1 spent, email marketing generates $42 in ROI.
With you every step of the way
Email programs are a lot to manage. With so many sends, promotions, and trigger series required for success, it can be hard to handle in-house.
Full-service Email marketing means our team can take responsibility for the ongoing strategy, testing, deployment, and overall management of your email marketing program so you don’t have to.
We work directly with your team on product and industry insight to understand what your biggest challenges and opportunities are, and continue to work with you through everything from seasonal directives to new product launches.
49% of consumers said that they would like to receive promotional emails from brands on a weekly basis
Having a well-designed email that is correctly coded makes all the difference to your customers because it will be visually appealing. Follow that with relevant and valuable content, and they won’t be able to resist.
Our copywriters will make sure the content in your emails is giving your customers what they need, our expert design team make it look good. Then when you are ready we send it out to your lists.
We help you clean up your business email lists and polish your target audience for email campaigns. By doing so, we will reduce spam complaints, refine your outreach and achieve higher levels of response, leading to more successful campaigns.
We take control of your campaign and execute everything just the way it should be done. This ensures a responsible and smart campaign management process that meets your expectations. We back this up with solid reporting.
Marketing automation recommendations
If you are still sending emails manually, you are missing a huge opportunity. We can help manage the technical setup for automated drip campaigns to increase your presence in your customers’ inboxes and reduce admin.
“NZ Digital developed and implemented a comprehensive and well-planned digital marketing strategy that has yielded great results. The team are a pleasure to work with, as well as being fast to respond and adapt to the needs of our brand.”
Morgan Price – Design Builders
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