Email Marketing | Setup, Strategy & Design | NZ Digital

Amplify
your messages

Email marketing is a vibrant and powerful way to connect with people. Plus it’s easy and super effective.

Bring back site
visitors

Well designed emails with relevant and valuable content will return visitors to your site and build long term brand loyalty.

Scale your customer
relationships

With the right strategic foundation in place, a well-run email program can be the most efficient revenue-driving channel for your brand.

When using best practices, email marketing has the highest return on investment of any other digital marketing channel. According to research by Direct Marketing Association (DMA), for every $1 spent, email marketing generates $42 in ROI.

With you every step of the way

Email programs are a lot to manage. With so many sends, promotions, and trigger series required for success, it can be hard to handle in-house.

Full-service Email marketing means our team can take responsibility for the ongoing strategy, testing, deployment, and overall management of your email marketing program so you don’t have to.

We work directly with your team on product and industry insight to understand what your biggest challenges and opportunities are, and continue to work with you through everything from seasonal directives to new product launches.

Get Started with Email Marketing

MailChimp partners

We’ve been recognised amongst the industries top marketing agencies as MailChimp experts. The Partner Program is a community of the best of the best in email marketing agencies who successfully collaborate with MailChimp in supporting mutual customers. With exclusive benefits and insights, partners are best equipped to better serve you, our customers to grow their business.

Did you know

49% of consumers said that they would like to receive promotional emails from brands on a weekly basis

Source: oberlo.com

Email marketing
strategy

Having a well-designed email that is correctly coded makes all the difference to your customers because it will be visually appealing. Follow that with relevant and valuable content, and they won’t be able to resist.

Copywriting, design
& implementation

Our copywriters will make sure the content in your emails is giving your customers what they need, our expert design team make it look good. Then when you are ready we send it out to your lists.

Database management
& segmentation

We help you clean up your business email lists and polish your target audience for email campaigns. By doing so, we will reduce spam complaints, refine your outreach and achieve higher levels of response, leading to more successful campaigns.

Campaign management
& reporting

We take control of your campaign and execute everything just the way it should be done. This ensures a responsible and smart campaign management process that meets your expectations. We back this up with solid reporting.

Marketing automation recommendations

If you are still sending emails manually, you are missing a huge opportunity. We can help manage the technical setup for automated drip campaigns to increase your presence in your customers’ inboxes and reduce admin.

Success Story

Award-winning home builders Design Builders saw a 17% increase in open rate.

Through driving qualified traffic down the campaign sales funnel, Design Builders have seen a drastic increase in website traffic and home buyer enquiries, as well as a steady increase in database growth.

“NZ Digital developed and implemented a comprehensive and well-planned digital marketing strategy that has yielded great results. The team are a pleasure to work with, as well as being fast to respond and adapt to the needs of our brand.”

Morgan Price – Design Builders

17 %
Increase in open rate
3.3 %
Increase in click rate
21 %
Decrease in unsubscribe rate

Digital Insights

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No matter the campaign, our team takes a data-driven and ROI-focused approach to help you grow your business.

 

Or just email us at
hello@nzdigital.co.nz