Klaviyo SMS & Email
Segmentation allows you to group your audience based on behaviours, interests, and personal characteristics.
Create beautiful, engaging emails and texts that send themselves. With Klaviyo, advanced multi-channel marketing automation is as easy as it is powerful.
The ability to track abandoned cart and other customisable flows meaning you can capture your buyers at any point of their online experience.
Make the most out of your data and unlock powerful growth marketing possibilities by integrating Klaviyo with lots of familiar names.
Brands know that it takes data to answer their marketing questions. Finding those answers can be a time suck though, and that’s just for the questions that are top of mind.
Klaviyo’s reports library has dozens of pre-built reports, organised by topic so it’s easy to find answers. You can also build custom reports that get as granular as you’d like.
Klaviyo is the only ecommerce marketing platform with built-in, personalised benchmarks—specific to your industry, growth rate, and other business.
Your business should revolve around customers-your marketing should revolve around data.
Did you know
Source: Klaviyo
See sales from email marketing, based on actual transactions.
Target based on behavior, browsing, properties & more.
Use Klaviyo segments to target your Facebook advertising campaigns.
Start making more money in minutes by turning on pre-built email flows.
Use visitor behavior to target triggered emails and segment your audience.
Automated email flows let you target messaging based on real-time behavior.
Built-in abandoned cart email flows let you drive more sales right away.
See email campaigns results in real-time, from open to purchase.
Hook up custom ecommerce platforms and other apps with our API.
Success Story
By automating emails about new book releases, abandoned cart reminders, back in stock alerts, and more; we were able to boost Bookreps’ communication with their existing contacts and increase returning ecommerce customer rate by 87%.
Since 2011 and beyond we’ve made it our business to know our industry inside out. We live and breathe digital. It’s even in our name.
There has been a real shift in the AI conversation over the past twelve months. Two years ago the question was whether AI would deliver business value.
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Klaviyo is an eCommerce-focused email and SMS marketing platform built to leverage your customer data and make every message more profitable. It lets eCommerce businesses segment audiences based on behaviour, interests and personal characteristics, automate multi-channel marketing flows, track abandoned carts, deliver personalised communications and measure performance through built-in benchmarks. For Shopify and eCommerce brands in NZ, Klaviyo is the leading choice for revenue-driving email marketing.
Klaviyo is purpose-built for eCommerce, offering deeper Shopify integration, more advanced segmentation, behaviour-based automation flows and stronger revenue attribution than Mailchimp. Mailchimp is more generalist, easier for non-eCommerce small businesses, but lacks Klaviyo’s eCommerce depth. For NZ Shopify and eCommerce stores, Klaviyo typically delivers significantly higher revenue per email and is the recommended platform.
Klaviyo pricing in New Zealand starts free for up to 250 contacts and 500 email sends per month. Paid plans start from around USD $20/month (approximately NZ$33+) for small lists, scaling based on contact count, email volume and SMS use. Larger NZ eCommerce stores typically invest USD $150 to $1,000+ per month, with strong ROI through automation and personalisation driving repeat revenue.
Yes, Klaviyo is well worth it for small eCommerce stores in NZ. Even on the free or entry-level plans, Kiwi small eCommerce brands gain access to advanced segmentation, automation flows like abandoned cart and welcome series, and detailed performance reporting. The revenue uplift from Klaviyo’s eCommerce-focused features typically pays for the platform many times over, especially for Shopify stores.
To set up Klaviyo abandoned cart flows, integrate Klaviyo with your eCommerce platform (Shopify integration is seamless), navigate to Flows in the Klaviyo dashboard, choose the pre-built abandoned cart template, customise the trigger (typically ‘Started Checkout’), edit the email design and timing (usually 1 hour, 24 hours, 72 hours), add product blocks pulling from cart data, then activate. Our Klaviyo specialists handle full setup for NZ stores.
Yes, Klaviyo integrates seamlessly with Shopify stores in New Zealand and is one of the deepest integrations Klaviyo offers. The integration syncs customer data, order history, products, browsing behaviour and abandoned carts in real time, powering personalised email and SMS automation. For NZ Shopify stores, Klaviyo is the leading marketing platform, often delivering 20-30% of total store revenue once properly configured.
Klaviyo email and Klaviyo SMS run within the same platform but use different channels. Email is ideal for longer messages, product showcases, newsletters and detailed campaigns, while SMS delivers short, time-sensitive messages with significantly higher open rates (often 90%+). Many NZ eCommerce stores use both: email for nurturing and storytelling, SMS for urgent promotions, abandoned carts and order updates.
Getting started with Klaviyo automation involves connecting Klaviyo to your eCommerce platform, importing your customer list, building core flows (welcome series, abandoned cart, browse abandonment, post-purchase, win-back), setting up segments based on customer behaviour, designing branded email templates and configuring SMS where relevant. As Klaviyo specialists in NZ, we manage end-to-end setup, automation strategy and ongoing optimisation for Kiwi eCommerce stores.
Or just email us at
hello@nzdigital.co.nz
