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Garden Master Sheds

Garden Master have been supplying New Zealander’s with garden sheds since 1974.

Services

Website Design
Development
UI/UX
Content Strategy

Family owned & operated for over 40 years

Garden Master Sheds was started by John and Jan Carney in 1974 with a promise to deliver quality kit-set New Zealand made sheds.

Today that promise is kept by John’s four sons, Tim, Ben, Peter and Andrew who each take an active role in the business.

The family have made it their job to ensure you get the very best service and the right product at the right price.

Challenges & Objectives

As with most established brands, Garden Master Sheds wished to maintain their value and market edge with large nationwide retailers. However, they also wanted to take advantage of more opportunities within the online marketplace to drive growth,
seeking new clients and segments of business to engage.

To fulfil this vision, Garden Master Sheds would have to transform its online experience and embrace cutting-edge practices.

Platform Strategy

NZ digital reviewed their existing brand assets and worked with Garden Masters management team to identify elements that could be leveraged within the new platform.

Our platform strategy would need to address their quality product, innovation and 45-year past — as well as their future and their large network of retailers working together to properly communicate the key messages of value, structure and business credibility.

Garden Masters new digital platform experience was designed as a fully responsive website that scales to deliver the same user-friendly experience across any connected device.

Visual storytelling was used throughout the site to craft a better and more engaging experience for users. A primary goal was to quickly create a sense of validation that Garden Master Sheds was a seasoned and credible brand.

Custom Shed Builder

Garden Master Sheds desired a comprehensive digital experience that would more accurately reflect the custom nature of their product. With this in mind, NZ Digital developed an interactive custom shed builder that allowed customers to walk through the process from size, colour to accessories and delivery.

What the client says

“The new website now fully resembles our company profile with the new “Build my shed” page, which simply offers the perfect garden shed for everyone’s needs. NZ Digital performed this difficult task without complaint, but no doubt it must have got close sometimes! Thanks Adam and team”.

Ben Carney, Garden Master Sheds

The Results

When launched The Garden Master Sheds digital marketing platform became one of the richest customer experiences in the online shed retailers space. Since then, users are more engaged than ever before increasing brand awareness and importantly sales.

413.5%

Increase In Monthly Visitors

35.7%

Reduction in Bounce Rate

57.8%

Increase In Conversion Rate

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