A home built around you
Design Builders are a nationwide company who have been in the business for 25 years.
They design and build award winning homes and are made up of regional partners, who all work under the Design Builders name. Every Design Builders home is a one off – each home they design and build is inspired by the people who will live in it.
Each house starts the same way, with a blank sheet of paper and a client who wants a great unique home.
Grow the email database
Campaign Digital Platforms
We designed and built a stand alone conversion landing page to download the ebook
We have integrated Mailchimp to the landing page so anyone who subscribes to the list automatically receives the latest newsletters
Targeted Facebook Ads driving traffic to the landing page
Why did we choose
Studies suggest that 63% of customers would only buy from an authentic brand. That’s a difficult statistic to ignore. For Design Builders, we repurposed their existing ‘Homes to Inspire’ ebook to strengthen the brand and build trust and authority.
Prospects who download the ebook will be familiar with Design Builders – we used this qualified database to push them through an enquiry drip campaign.
Campaign flow – what we did
We designed and built a custom campaign conversion landing page encouraging targeted users to download the ‘Homes to Inspire’ ebook and sign up to the database. We set up a video and static image Facebook Ad driving traffic to this landing page. Once the prospect fills in their details and downloads the ebook, they are triggered into a drip campaign which sends them to an enquiries landing page.
What the client says
“The team at NZ Digital developed and implemented a comprehensive and well-planned digital marketing strategy that has yielded great results. The team are a pleasure to work with, as well as being fast to respond and adapt to the needs of our brand.”
Through driving qualified traffic down the campaign sales funnel, design builders have seen a drastic increase in home buyer enquiries as well as a steady increase in database growth.
Increase in paid traffic to the website
More home buyer enquires