Design Builders | Digital Marketing | Case Study - NZ Digital
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Design Builders

Generating leads for an award
winning New Zealand
home builder

Services

Email newsletters
Facebook Ads
Facebook posting
Reporting
Content Strategy

A home built around you

Design Builders are a nationwide company who have been in the business for 25 years.

They design and build award winning homes and are made up of regional partners, who all work under the Design Builders name. Every Design Builders home is a one off – each home they design and build is inspired by the people who will live in it.

Each house starts the same way, with a blank sheet of paper and a client who wants a 
great unique home.

Campaign goals

grow-campaign-db

Grow the email database

Design Builders wanted to grow their steady email database of prospective home buyers.

enquiry-campaign-db

Increase enquiry

The primary goal for this campaign was to increase enquiry into new home builds across the regions.

Campaign Digital Platforms

Website

We designed and built a blog on the Nicholson’s website to be the content hub we drive external traffic to

Mailchimp

We have integrated Mailchimp to the Nicholson’s website so anyone who subscribes to the list automatically receives the latest newsletters

Facebook

We have integrated Mailchimp to the Nicholson’s website so anyone who subscribes to the list automatically receives the latest newsletters

Why did we choose
this strategy?

Studies suggest that 63% of customers would only buy from an authentic brand. That’s a difficult statistic to ignore. For Design Builders, we repurposed their existing ‘Homes to Inspire’ ebook to strengthen the brand and build trust and authority.

Prospects who download the ebook will be familiar with Design Builders – we used this qualified database to push them through an enquiry drip campaign.

Campaign flow – what we did

We designed and built a custom campaign conversion landing page encouraging targeted users to download the ‘Homes to Inspire’ ebook and sign up to the database. We set up a video and static image Facebook Ad driving traffic to this landing page. Once the prospect fills in their details and downloads the ebook, they are triggered into a drip campaign which sends them to an enquiries landing page.

Deliverables

What the client says

“The team at NZ Digital developed and implemented a comprehensive and well-planned digital marketing strategy that has yielded great results. The team are a pleasure to work with, as well as being fast to respond and adapt to the needs of our brand.”

Morgan, Design Builders

The Results

Through driving qualified traffic down the campaign sales funnel, design builders have seen a drastic increase in home buyer enquiries 
as well as a steady increase in database growth.

141.28%

Increase in paid traffic to the website

3.7%

Database growth

176.4%

More home buyer enquires

Want to work with us?

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