Grow your business with WordPress

Killer speed or be killed
Does the speed of your website really have that much of an effect on its ability to convert leads? The answer is yes, it does.

Google and other search engines penalise sites that load slowly – but more importantly, so do users. They stop visiting, bounce, and don’t move through to conversion.

In short website loading time will affect your bottom line.

The web solutions we develop for our clients are built for speed. We believe fast websites to be more professional and reliable building trust and confidence.

Speed is also one of the key considerations Google gives to ranking websites better in SEO, it must not be ignored.

NZ Digital Speed Guarantee
We guarantee to deliver you a website with a score of 80+ points on Google’s independent ‘PageSpeed Insights’ ranking tool

User experience (UX) design is the process our design team uses to create products that provide meaningful and relevant experiences to users. Expert UX provides a positive reputation for your brand. That’s why every project we deliver has an expert and qualified UX designer working on it.

Your online presence is usually the first impression of your brand and it’s vital that users are able to understand what you do and how to gain what they require as quickly as possible.

5 Key Principles of UX Design we implement to all of our projects

Clarity
The most prioritised principle in UX Design. We make our designs as clear as possible so that users can not get confused. If your users get confused, your design will receive a bad response from them.

User First
We think about what your users want in your design and what will make them find what they are looking for quickly and as enjoyable. We design for your users, not for ourself.

Feedback
When a button is pressed, a text field has been inputted, a gallery swiped. A response can be made by using a rollover, transition, animation or even a simple colour change. every action has a reaction and confirmation.

Digestibility
We make our website as easy to digest and process for users as possible, the user of snippets, calls to actions, accordions, sliders and dropdowns all help users take in as much (or as little) as they want.

Familiarity
Consistent elements such as icons, colour usage, fonts and wayfinding such as notifications, tools tips and breadcrumbs in uniform places on your site.

Accurate website reporting must-haves
Google Analytics is a very important digital marketing tool, but it’s rarely utilised correctly. It allows you to measure results in real-time, compare the data to previous periods, and so much more. We integrate these Google Analytics features as standard to up you measure the success of your website.

Google Analytics Tracking
There are no exceptions here – it’s a useful and important tool for every website owner.  We set this up in every project delivered so you can accurately see the value and return on investment and if it’s not working we can analyse the data to see why.

Goal Conversion Tracking
For every form created on your the site, we design and build a ‘thank-you’ page. This allows us to implement the very powerful ‘Goal Conversion tracking’ within your Google Analytics account. Giving us accurate insights into how much enquiry your site gets and the total conversion of traffic as a percentage rate.

Email Link and Call Tracking
It’s not good enough simply having an email address or phone number on a webpage, we need to how many times it’s clicked giving you important and useful insights into the performance of your website.

Google Webmaster Tools
Google Webmaster tools is a valuable instrument for SEO. It gives you at a glance data about all important SEO aspects of a site, such as keywords, links, and crawl errors. Webmasters such as NZ Digital use these insights to get an early warning about potential issues and fix them quickly when they arise.