BelAire Designer Fencing

The Most Advanced Fencing Systems Available In New Zealand

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Services
Websites
UI/UX
Content Strategy

Credits

Advanced Modular Wall Systems

Belaire Designer Fencing brings to you the most advanced modular wall system available in New Zealand today. From their manufacturing plant in Hastings, BelAire have supplied hundreds of modular wall fences to commercial and residential projects throughout New Zealand.

BelAire’s mission is to provide New Zealanders with an innovative solid wall system that is affordable, durable and easy to install. And having the same and if not better aesthetic appearance as a solid masonry wall, BelAire fences aim to remain maintenance free for the busy years to come.

Launch Website

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Challenges and Objectives

BelAire Designer Fencing engaged the NZ Digital team to help them create a digital marketing platform that better reflected their unique value proposition, while becoming an effective source of lead generation. The main goal was to communicate the value their products provided beyond simply offering the best price. Any new platform needed to encompass the large product offering across residential, pool fencing and commercial fencing clients.

Content Focused Approach

In order to highlight BelAire’s commitment to providing the best value fencing systems in New Zealand, we used a cleaner design that utilised vivid imagery, short product descriptions and bold headlines, incorporating interactive elements to highlight the features included with any BelAire fencing system.

The new website was designed using responsive best practice, ensuring that the website automatically adjusts according to the screen size and orientation of the device being used to view it. This gives the user a browsing experience tailored to their device.

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Client Testimonial

“We approached NZ Digital to develop an online pool fencing website including a pool fencing calculator to showcase our products. The feedback from our customers has been great and we have seen conversions go up from our website. We are also using the website internally when quoting, saving us time and helping to close sales quicker.”

Peter Carney, BelAire Designer Fencing

The Results

The finished website is a clean, elegant and modern looking digital marketing platform that more effectively conveys the quality of BelAire’s product range. It also provides a more intuitive user experience, making it easy to navigate through all of the various offerings. Based on the increased site engagement and conversion we’d say that customers like it too.

28.45%

Increase in Time on Site

37.43%

Reduction in Bounce Rate

41.7%

Increase in Online Sales

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