No landing page
When a user clicks on your ad they are directed to a landing page. This is key for an excellent Google campaign, and will increase your conversions. A user will bounce off your website when your ad does not match your landing page. No conversion is made as the user journey is hard to navigate.
No conversion tracking
You want to make sure that if you’re spending a lot of money on your Google campaigns, you’re tracking conversions accurately. Some examples of conversion tracking are form submissions, bookings, and purchases.
No campaign optimisation
When your campaign set up is poor, your results will be poor. When setting up your campaign, you should consider your audience, objectives, targeting and copy. Always look into making improvements when you notice a campaign is under-performing.