Introduction to digital marketing

Majority of people are constantly connected to the internet. Digital marketing has become an essential tool for organisations to reach, engage, and convert customers.

Digital marketing leverages a wide range of strategies and techniques, including search engine optimisation (SEO), content marketing, social media marketing, pay-per-click (PPC) advertising, and email campaigns, among others.

Digital marketing is cost-effective. This means that you can continue running campaigns even during an economic downturn. For instance, you can spend as low as $10 per day for a month which is $300 of your marketing budget per month.

Why Digital Marketing Matters

Is now the worst time to be advertising? We’re here to tell you that it’s not.

The Covid-19 pandemic hit both small local and large global brands. This has resulted in businesses temporarily pausing on marketing activities.

However the upside to this, is that there is a much higher online presence in shopping. Kiwis spent more than $1.36 billion on physical goods in the first quarter of 2023 . It’s crucial for smaller brands to be proactive with digital marketing, even more so with an economic decline. Here are our two reasons why.

1. Less competition

Amid the seasonal slump, most businesses will take the approach to pause on digital advertising to minimise their costs. Did you have this mindset too? By fewer competition, this gives your business the opportunity to stand out from the crowd. 

Why don’t you take advantage of the available market share?

Make sure your messaging aligns with your customers – a helpful tip is to always “walk in your customer’s shoes”. The idea is that you put yourself in the customer’s position and see the situation through their eyes.

2. Stay top of mind

A vital reason why you should not halt on your marketing is you need to stay present. Your customer’s should think of your business when they want a product or service. Some ways to keep your business top of mind are:

  • PPC campaigns 
  • Social media paid ads
  • Social media posts 
  • Email campaigns

Effective digital marketing strategies

  • Define clear goals: Choose a specific goal for your marketing campaign. This can be driving website traffic, increasing sales, or generating leads. Creating clear goals provide direction and helps measure success
  • Create compelling content: Develop high-quality, valuable content that allows users to take action. Focus on providing relevant and engaging content that builds trust and establishes your brand as an authority in your industry.
  • Social media engagement – Leverage the power of social media platforms to engage with your audience, build brand awareness, and foster customer loyalty. 
  • Continuous testing and adaptation – Test different strategies, channels, and approaches to identify what works best for your business.

The future of digital marketing

As technology advances and consumer behaviours change, it’s important to stay updated and adapt your strategies accordingly. Here are some of our insights.

Voice search: With the rise of smart speakers and virtual assistants, optimise your digital content for voice search. Use conversational language, focusing on long-tail keywords, and ensuring your website is mobile-friendly and fast-loading.

Video Marketing Dominance: Video content continues to dominate digital platforms and is an effective way to engage audiences. Incorporate video marketing into your strategy by creating engaging videos and utilising platforms like YouTube, Instagram Reels, and TikTok.

Social Commerce: Social media platforms are integrating shopping features. Utilise features like shoppable posts, product tags, and in-app checkout options to drive sales directly from social media platforms. Your consumers are spending most of their time online now – this gives a perfect opportunity to retain your relationship through digital marketing.

For any questions or queries about digital marketing,
talk to our digital strategist today.

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