WordPress is the most popular content management system in the world. However, with such an abundance of platforms around these days, is a WordPress website still a good choice for your business? Absolutely – there are so many benefits to using this transparent, flexible and secure platform.
Why WordPress is still the best CMS platform for Kiwi businesses
#1: It’s free and open-source
WordPress is a free CMS that’s been around since 2003. There are a lot of advantages to using a platform that’s been going for so long, especially one that’s open-source. There’s a global community of WordPress designers, developers and users constantly updating and testing it, which means there’s a lot of transparency, problems tend to get fixed fast, and there are heaps of plugins (which we’ll talk more about below) that can help you make the most of the platform and adapt it to your business’ needs.
#2: It’s user-friendly
One of the primary reasons WordPress is such a popular platform is its usability. Its back end is designed with beginner users in mind; you don’t need to be a whizz at website development to be able to update your website content. If you’re time-poor there are certainly things you can (and should) leave to the experts, but things like creating blog posts, uploading images and even optimising your site for SEO can be done by someone with little to no experience using the platform. You won’t need hours of tutorials to help you get the hang of it; it’s intuitive enough that you can figure out most of it on your own. The dashboard is simple and you won’t need to understand HTML or CSS to create and manage your content.
You won’t need hours of tutorials to help you get the hang of it; it’s intuitive enough that you can figure out most of it on your own.
#3: It caters to everyone
WordPress is a highly flexible platform, meaning that you can customise it to suit the needs of your business website with a multitude of themes and plugins. Whether you’re setting up a website for a small business or a large company, WordPress can support you. Unlike some CMS platforms that are designed primarily for amateur bloggers, WordPress caters to all types of users.
Whether you’re setting up a website for a small business or a large company, WordPress can support you.
#4: It’s flexible
Every website – just like every business – is different, and the features you require on your website should align with the specific goals you have for it. WordPress offers thousands of plugins you can use to add additional features to your site. These plugins can help you do a variety of things, for example:
- Add things such as contact forms, forums and image sliders.
- Integrate with your social media channels and email marketing software.
- Add unique and appealing design elements.
- Assist with SEO.
#5: It’s secure
Whichever CMS platform you use, it’s vital that it’s secure so you don’t compromise your site or your business due to bugs and viruses. Should your site be compromised or your customers’ data be stolen, you could face serious damage to your credibility and brand reputation, so it’s important to reduce the possibility that this will occur. WordPress releases regular security updates that address any issues or bugs that crop up. For additional peace of mind, you can also choose to install security plugins such as WordFence or All In One WP Security & Firewall.
