Why TikTok Ads?

TikTok isn’t just another social platform — it’s a content-driven, creative powerhouse where users engage with content that’s entertaining, innovative, and fun. The key to success on TikTok lies in the creative strategy: your content needs to capture attention quickly and resonate with the audience. At NZ Digital, we help you craft compelling campaigns with a creative approach that fuels performance.

Targeted Reach

TikTok allows you to target users based on age, interests, behaviour, and even device type, ensuring your ads reach the right audience.

High Engagement

TikTok’s algorithm encourages users to engage with content, making it ideal for brands looking to build meaningful connections.

Creative Flexibility

TikTok offers diverse ad formats, from organic-feeling In-Feed Ads to interactive Branded Hashtag Challenges and more.

TikTok Ad Formats

To help you better understand which ad format suits your goals, we’ve broken down the different options available on TikTok. Explore each format to discover how they can work for your brand:

  • In-Feed Ads
  • Image Carousel Ads

In-Feed Video Ads

In-Feed Ads appear seamlessly in users’ For You feed, blending with organic content. These skippable video ads are placed within users’ scrollable feed, making them ideal for high engagement.

Why Choose In-Feed Video Ads?

These ads feel native to the TikTok experience and are perfect for increasing brand awareness or driving traffic. The key to success is creating content that captures attention within the first few seconds.

Best for: Brand Awareness, Traffic, Conversions, Lead Generation.

TikTok Image Carousel Ads

TikTok Image Carousel Ads let brands showcase multiple images in a single swipeable ad, blending seamlessly into users’ For You feed.

Why Choose Image Carousel Ads?

This format allows you to highlight different product features or tell a story with interactive, engaging visuals. Perfect for capturing attention and driving user interaction.

Best for: Product Discovery, Brand Awareness, and Engagement.

Our Creative Strategy for TikTok Ads

TikTok is a highly creative, content-centric platform, and crafting engaging ads is crucial for success. At NZ Digital, we specialise in developing tailored creative strategies to ensure your TikTok ads not only look great but also drive the results you’re after. Here’s how we help you create content that resonates with your audience:

Audience & Trend Analysis

We start by analysing the latest TikTok trends and identifying your target audience. This allows us to tailor your content to what’s currently popular, ensuring maximum relevance.

Creative Concept Development

We’ll work with you to develop engaging, on-brand content that feels natural and native to TikTok. Whether it’s through fun, entertaining videos or innovative visual effects, we ensure your ads stand out.

Performance-Focused Content

We understand that creativity needs to align with campaign objectives. Our content strategy focuses on crafting ads that not only captivate but also drive action, whether it’s generating leads, increasing traffic, or boosting sales.

Campaign Optimisation

TikTok ads require constant refinement. We monitor campaign performance and adjust creative elements and targeting to ensure the best possible return on investment, making data-driven adjustments as needed.

Our TikTok Advertising Package

Whether you’re just starting or looking to scale your TikTok campaigns, we offer customisable packages to suit your business’s needs:

Starter

TikTok Ads Package
$1000 per month + GST

Perfect for small businesses or first-time TikTok advertisers. Includes ad setup, audience targeting, daily media buying, A/B testing and constant account optimisation, as well as a foundational creative strategy. Please note this package does not include the development of creatives (image or video). All content to be supplied by the client following suggestions provided in our creative strategy.

Get Started with TikTok Ads

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