ChatGPT Advertising
ChatGPT Ads Are
Here. Is Your
Business Ready?
NZ Digital is bringing ChatGPT advertising to New Zealand businesses. We’ve been working directly with OpenAI’s advertising team to explore this exciting new platform and help our clients make the most of it.
Reach Your Next Customer
with ChatGPT Advertising
A new way to connect with customers when they’re considering their options
More people are turning to ChatGPT to find answers, research products, compare businesses and make purchasing decisions.
ChatGPT Ads create an opportunity to introduce your products or services during these important moments.
Unlike traditional search advertising, which primarily relies on keywords, ChatGPT advertising can use the context of a conversation to help match relevant businesses with potential customers.
Your business could appear in a clearly labelled sponsored placement alongside a relevant ChatGPT response, giving customers an opportunity to discover your brand and visit your website.
Why advertise on ChatGPT?
Reach Customers with Intent
Connect with people exploring products and services relevant to your business.
Get Discovered in a New Way
Build brand awareness beyond traditional search engines and social media platforms.
Generate Leads and Sales
Drive relevant visitors to your website and encourage valuable customer actions.
How Does ChatGPT Advertising Work?
Put your business in front of people exploring what you offer Imagine someone asking ChatGPT:
“Who are the best home builders in Auckland?”
“What should I consider when moving from New Zealand to Australia?”
“What’s the best natural product for weed control in my garden?”
These conversations create opportunities for businesses to reach potential customers with relevant products or services. With ChatGPT Ads, businesses can place clearly labelled sponsored advertisements alongside relevant responses, providing customers with a direct pathway to discover their brand while keeping advertising separate from ChatGPT’s answers.
Types of ChatGPT Ads
We can help your business explore different ChatGPT advertising formats based on your products, services and marketing objectives.
Sponsored Text & Image Ads
Promote your business through advertisements featuring your brand, imagery and a compelling message.
These advertisements can appear alongside relevant ChatGPT conversations and encourage users to visit your website, explore your services or make an enquiry.
Product Catalogue Ads
Showcase products directly through ChatGPT advertising using information from your online store or product catalogue.
Product advertising can feature images, product names, prices and relevant product details, helping online retailers connect with customers as they research and compare purchases.
ChatGPT Ad Campaign Management
From strategy to optimisation, we take care of the details.
Plan for success
Every successful advertising campaign begins with a clear strategy. We assess your business, target customers, products and marketing objectives to determine how ChatGPT advertising could support your growth.
Campaign Setup
& Creative
Our team develops your campaign structure, advertising messaging and creative assets. We’ll also assist with your advertising account setup, targeting and budget recommendations.
Target the Right Conversations
ChatGPT Ads use contextual signals to help determine when an advertisement may be relevant. We’ll develop advertising messages and contextual guidance around the products, services and customer needs that matter most to your business.
Monitor & Optimise
Once your campaigns are live, we monitor performance, assess engagement and identify opportunities to improve results. We refine campaign settings, creative and budgets based on the data available.
Measure & Report
We use available conversion tracking and reporting tools to understand how your campaigns are performing, from impressions and website visits to enquiries and sales. Our focus is on helping you make informed decisions about your advertising investment.
We Are Your Digital Partner
Bring ChatGPT Ads into your wider digital marketing strategy to complement your existing marketing channels, not replace them.
For many businesses, the opportunity is to explore how ChatGPT Ads could complement Google Ads, Meta Ads and SEO, creating additional ways for potential customers to discover and engage with your brand.
At NZ Digital, we take a complete approach to digital marketing. With our in-house team of strategists, designers and developers, we can support every stage of your customer’s journey, from discovering your advertisement through to making an enquiry or purchase.
ChatGPT Advertising FAQs
ChatGPT Ads are paid advertisements that can appear alongside relevant ChatGPT responses. They allow businesses to promote products and services to eligible users, using contextual signals to help identify advertising opportunities.
Yes. OpenAI lists New Zealand as a supported country for self-service ChatGPT Ads Manager access. Advertising delivery remains subject to platform eligibility, targeting, account approval and availability.
Advertising costs depend on your campaign objectives, targeting, bidding strategy and budget. ChatGPT Ads support different campaign objectives and bidding approaches, including cost-per-click and impression-based options.
At NZ Digital, we’ll help you determine a suitable starting budget based on your goals and the opportunities available.
ChatGPT Ads can be used to encourage website visits, enquiries and purchases. With appropriate conversion tracking, businesses can measure campaign outcomes and optimise performance over time.
As a relatively new advertising platform, results and costs will vary, and established industry benchmarks are still developing.
ChatGPT advertising may be worth exploring for service-based businesses, professional services, construction companies, property-related businesses and online retailers.
The best approach depends on your target audience, customer journey, advertising objectives and available budget.
Yes. NZ Digital can assist with strategy, campaign setup, ad creative, targeting, tracking, budget management, optimisation and performance reporting.
Our team can also help you understand how ChatGPT advertising could work alongside your existing digital marketing.
ChatGPT Ads Are Here.
Let’s Explore What’s Possible.
Be among the New Zealand businesses exploring a new way to reach customers. Book a FREE ChatGPT Ads consultation with NZ Digital to discover how the platform works, whether it’s right for your business and what an initial advertising strategy could look like. No obligation, just expert advice to help you understand the opportunity.
Or just email us at
hello@nzdigital.co.nz
