Hydraulink
Rebuilding Hydraulink for the Digital Future
Hydraulink has built its reputation on reliability, technical expertise and rapid response for more than 80 years. As the business expanded across New Zealand, Australia and the Asia Pacific, its digital presence needed to evolve alongside it. Our brief was to create a website that reflected the scale of the organisation while making it easier for customers to find products, services, technical resources and support. The result is a modern digital platform designed around clarity, performance and future growth.
Background
Rethinking the Journey
Over time, Hydraulink’s website had grown alongside the business.
New products, services, industries and locations had been added over many years, creating an increasingly complex navigation structure that no longer reflected how customers interacted with the business.
Rather than simply refreshing the interface, we rethought the entire customer journey. Every page, content type and navigation pathway was reviewed to create a simpler, more intuitive experience that allows users to move through the website with confidence.
The result is a platform that feels cleaner, faster and far easier to navigate without sacrificing the technical depth Hydraulink customers rely on.
Services
Digital Strategy
UX Research
Information Architecture
UI & Interaction Design
Technical SEO
Performance Optimisation
Silverstripe Development
Platform
Silverstripe
Designed to Grow
Building for the future
A modern website should evolve with the business, not limit it.
Behind the redesign sits a flexible content management system and modular design framework that enables the Hydraulink team to easily manage content, launch new campaigns and expand the website over time.
By combining a scalable architecture with a contemporary visual language, the new platform provides a strong foundation for ongoing digital marketing, SEO and future development.
Creating Clarity
For Customers
Hydraulink’s range of products, services and industries had grown beyond the capabilities of the existing website. Our objective was to simplify the information architecture and create clear customer journeys that made finding information fast and intuitive.
Navigation Without
Compromise
With hundreds of pages spanning multiple business areas, traditional navigation was no longer enough. We designed a custom mega menu that organised content into logical pathways, improving discoverability while creating a scalable system for future growth.
Find It Faster,
Every Time
Customers often arrive knowing what they’re looking for. By implementing an advanced search experience, we made it quicker to locate products, technical resources, services and support information, reducing friction and improving usability across the site.
The Results
Built for What’s Next
By reimagining Hydraulink’s digital experience, the new website delivers a faster, more intuitive customer journey and a scalable foundation for growth. Improved navigation, content discovery and modern design have strengthened engagement, showcased Hydraulink’s capabilities, and positioned the brand for ongoing SEO, digital marketing and future enhancements.
“From day one, the team at NZ Digital demonstrated the expertise and flexibility we were looking for. They successfully navigated the challenges of supporting and evolving an established website, while efficiently delivering a wide range of improvements across the platform. One of the key reasons we chose NZ Digital was their ability to work at a pace that aligned with our business and our capacity to manage change. They understood when to move quickly and when to slow down, making the entire process collaborative and manageable. A fantastic team to work with.”
Gabrielle Johnson, Hydrualink Hose Solutions
