Tindall Foundation
Designing clarity for communities seeking support
When your audience is time-poor and looking for answers, clarity isn’t a nice-to-have it’s essential. We partnered with The Tindall Foundation to re-structure a complex, information-heavy website into a simple, intuitive experience that helps users quickly understand their eligibility and next steps.
Background
An organisation outpacing its website
The Tindall Foundation is a New Zealand-based philanthropic organisation with over 25 years of history supporting communities, families, and environmental initiatives.
Their work spans a wide range of donation programmes, community partnerships, and impact-driven projects. As the organisation evolved, so too did the complexity of the information they needed to communicate, particularly around eligibility, donation types, and application pathways.
The existing website no longer reflected the clarity, accessibility, or flexibility required to effectively serve their audiences.
Platform
WordPress
WordPress Development
A clearer digital experience
The primary goal was to redesign the website to better support the Foundation’s key users: community organisations and individuals seeking donations. Their site needed to make it easy for users to quickly understand eligibility and next steps.
Objectives
Make it easy for users to quickly understand eligibility and next steps.
Reduce reading fatigue and simplify complex information.
Clearly communicate the Foundation’s impact and approach to giving.
Better showcase the organisation’s story, people, and values.
Provide a flexible, easy-to-manage CMS for internal staff.
Future-proof the site for evolving programmes and structures.
The Solution
Rebuilt around user needs
NZ Digital partnered with The Tindall Foundation to restructure the website from the ground up, focusing on clarity, usability, and flexibility.
The site was simplified into four key silos: Founding Story, Our Team, Eligibility & Donations, and Community Outcomes, designed around user intent to help visitors quickly assess eligibility.
Complex pathways were streamlined through clear structure, intuitive navigation, and user-focused language, including shifting from “funding” to “donations.”
Built on WordPress, the site provides a flexible, scalable CMS for easy content management and future growth.
The Results
Clearer, user-focused experience
The new website delivers a clearer, more user-focused experience. Visitors can quickly assess eligibility and understand the donation process without navigating complex information, reducing friction and supporting faster decisions. The Foundation’s story and impact are more visible, building trust. Internally, the team now has a flexible platform to manage content and support ongoing growth without relying on technical support.
“NZ Digital were fantastic to work with and made the process of developing our new website genuinely enjoyable and low-stress. They took the time to understand our organisation from the outset, which made a real difference to the outcome. The team were highly solutions-focused and mindful of keeping the project cost-effective. We’re extremely pleased with the final result and would happily recommend NZ Digital to others.”
Libby Wichman, The Tindall Foundation
