New digital tools and platforms are created every day, however some maintain enduring popularity. WordPress is one such phenomenon. It’s the most popular CMS in the world, powering over a third of all websites, and is showing no signs of slowing down.
What exactly has made so many people flock to this platform over others? Is it simply herd mentality, or does WordPress genuinely offer something other platforms don’t? Let’s take a look.
1. It’s highly adaptable to changing times
It’s a testament to WordPress’ usability and performance that it continues to maintain its status as the most popular CMS. Popularity can be fleeting, particularly in the ever-changing digital space where there are always new platforms emerging. However, the way WordPress works makes it able to weather change and adapt to a digital landscape, in particular its open source nature. As an open source CMS, there is a large global community of developers who are constantly working on fixing issues that crop up and improving the platform for its users. This makes WordPress super resilient and flexible, enabling it to change with the times as new online trends emerge.
2. It’s complex enough to meet business needs, yet simple enough to manage
One of the things about WordPress that has endeared it to so many users is its combination of complexity and simplicity. This is part of what makes it such a popular web design platform. Its exhaustive functionality that comes from its range of plugins means you can craft a website to suit your unique business needs and won’t have a website that looks exactly like every other one out there. While it’s a little more complex than the drag and drop setup of platforms such as Squarespace, the added complexity is a benefit; it allows for more powerful websites that can do more – and bring in more business!
On the flip side, WordPress’ back end is straightforward to manage. If you’re a marketing or sales manager who needs to go in and add blog posts to your website or update some small details, it won’t be a nightmare.
3. Security
Your business website needs to be secure in order to protect it from threats such as malware attacks. Part of the reason WordPress continues to be such a popular CMS is its security features that will protect your valuable data from being compromised. The security of your WordPress website can be enhanced by various plugins that are designed to create extra peace of mind. If you’re still skeptical of how secure the platform is, consider that The New York Times and Beyonce use WordPress for their websites, so you’re in good company.
With WordPress, you can add anything from a membership area for VIP customers to contact forms and much more. There’s not a one size fits all approach here – you can truly design a website that has all the elements you need to connect with your customers and achieve your business goals. You’re really only limited by your imagination!
5. It will help you get found online
Not only does a third of the internet love WordPress, Google loves it too! Search engines love WordPress as it’s a very SEO-friendly CMS (if you’re not sure what that acronym means, check out our digital marketing acronyms cheat sheet). Optimising your website well for Google will help you land new customers as more people will find your website when they’re searching online for the things that you sell. It’s user-friendly, optimised for mobile devices and has an array of plugins that improve the site speed – a key factor Google uses to determine rankings on its search engine results pages.
Ready to jump on the bandwagon and fast track your online business growth with a WordPress website? Get in touch with our expert team today.
