Digital insights

Since 2011 and beyond we’ve made it our business to know our industry inside out. From emerging technology and trends to data protection and legislation, we live and breathe digital. It’s even in our name.

Resources
What is ROAS (Return on Ad Spend) and What’s Actually Good?
Brittany
Brittany Bos
Mar 26, 2026

What is ROAS (Return on Ad Spend) and What’s Actually Good?

Mar 26, 2026

ROAS (Return on Ad Spend) is one of the most commonly used metrics in digital marketing. It’s often the first number business owners ask about and the one most agencies report on.

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Why Your Google Ads Aren’t Working (And What to Do About It in 2026)
Adam Harris
Adam Harris
Mar 18, 2026
Why Your Google Ads Aren’t Working (And What to Do About It in 2026)
Mar 18, 2026

Running Google Ads but not seeing the results you expected? Here are the most common reasons NZ businesses waste their ad budget and what to do instead.

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LinkedIn Ads NZ: Are You Reaching the People Who Actually Make the Decisions?
Adam Harris
Adam Harris
Feb 20, 2026
LinkedIn Ads NZ: Are You Reaching the People Who Actually Make the Decisions?
Feb 20, 2026

LinkedIn Ads give NZ businesses direct access to decision-makers that other platforms can't reach. Learn how they work, what they cost, and how to get real B2B results in 2026.

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Why Your Shopify Website Isn’t Converting (And How to Fix It)
Adam Harris
Adam Harris
Feb 12, 2026
Why Your Shopify Website Isn’t Converting (And How to Fix It)
Feb 12, 2026

Getting traffic to your Shopify store but not enough sales? Learn what separates high-converting Shopify websites from average ones, and how NZ Digital builds stores that sell.

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A Start-of-Year Digital Check-In: Is Your Online Presence Ready for 2026?
Adam Harris
Adam Harris
Jan 14, 2026
A Start-of-Year Digital Check-In: Is Your Online Presence Ready for 2026?
Jan 14, 2026

Before the year gets busy, make sure your website, SEO, and messaging are still working as hard as you are.

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How Do I Get My Website to Show Up in ChatGPT Results?
Adam Harris
Adam Harris
Jun 24, 2025
How Do I Get My Website to Show Up in ChatGPT Results?
Jun 24, 2025

Learn how to boost your website’s chances of showing up in ChatGPT answers by optimising for Bing, using structured content, and applying smart SEO practices.

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Common Digital Marketing Mistakes
Adam Harris
Adam Harris
Apr 24, 2025
Common Digital Marketing Mistakes
Apr 24, 2025

Digital marketing platforms are more powerful than ever, but most campaigns fail due to avoidable mistakes. In this post, we break down the 5 most common reasons your ads aren’t converting, and how to fix them with clear strategy, smart targeting, and simple tracking.

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Does Email Marketing Still Work?
Adam Harris
Adam Harris
Mar 24, 2025
Does Email Marketing Still Work?
Mar 24, 2025

In 2025, email marketing is far from dead, it's thriving. With unmatched ROI, rising engagement metrics, and powerful personalisation through AI, email remains one of the most effective ways for New Zealand businesses to connect, convert, and grow.

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The Magic of Digital Marketing
Adam Harris
Adam Harris
Oct 29, 2024
The Magic of Digital Marketing
Oct 29, 2024

More businesses use digital marketing today than any other time in history. If you’ve ever hit the boost function on a Facebook post you too are paying to be a part of it.

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What Is Remarketing and Why Is It Important in Digital Advertising?
Adam Harris
Adam Harris
Oct 1, 2024
What Is Remarketing and Why Is It Important in Digital Advertising?
Oct 1, 2024

Are you looking for a way to reconnect with potential customers? Learn how remarketing can elevate your digital strategy.

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A collection of Free eBooks on topics all things web design, digital marketing and more

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