It’s tempting to dive right in and start creating content for your digital marketing activity, but make sure you follow these five steps before you do.Learn more
Why you should use WordPress for your business website
WordPress is the perfect choice for your business website – find out why.
Looking to build a new website for your business? You’ll need a good content management system (CMS).
A CMS helps you build a fully functional website and manage its content without needing to use code. It helps you create and edit things like landing page content, blog posts, forms and eCommerce products.
Here’s why WordPress, the world’s most popular CMS, is you’re a great choice.
1. The experts agree
There are so many CMS platforms out there, but WordPress consistently ranks at the top. TechRadar rated WordPress as the number one content management system (CMS) in 2021. The IT insights platform ranked it ahead of other popular CMS platforms, including Squarespace, WIX and Weebly.
Here in New Zealand, digital marketing agencies like to work with WordPress due to its ease of use, flexibility and ability to customise.
2. A global community
What do TIME, Spotify, The New York Times, TED and IBM have in common? Aside from being well-known global brands, their websites are all built on WordPress.
It’s not just giant global companies who use it; WordPress is for everyone, from first-time bloggers and startups to SMEs and established organisations. WordPress’ share of the web is still increasing – it now powers 41% of websites, making it the world’s most popular CMS (read this blog for more on why that is). With this comes a global community of business owners, entrepreneurs, creatives and developers. Using WordPress for your business website will put you in good company.
“It’s not just giant global companies who use it”
With the largest collection of plugins available for download, WordPress is built with customisation in mind. You can customise the design and features to create a unique website that showcases your business in the best possible light.
Its library of over 55,000 plugins let you create a fully-functional website with additional features like user-friendly contact forms, spam protection, security features, analytics, SEO and more.
4. It’s great for content marketing
If you look back to its origins as a blog publishing software, it’s no surprise that WordPress does content well. Due to its editorial and publishing features, WordPress is an excellent platform to use if you’re wanting to optimise your website for search.
These days, WordPress is not just for amateur bloggers; some of the world’s biggest news sites use WordPress due to its mobile responsiveness and SEO-friendly features that will help your content marketing excel.
5. Security features
Security and privacy of information is more important than ever, and your website needs a CMS platform that can protect it from malicious cyber attacks. WordPress has implemented an automated update system, which means that your website can be automated to update security fixes without you needing to lift a finger.
WordPress gives you the ability to be as hands-on or hands-off as you like with your business website. You can leave it all to an experienced WordPress developer if you prefer. However, if you want a bit more freedom to edit your own website content – for example, add new blog posts or update images, then the back end is easy enough to navigate for someone without a website development background.
Our WordPress websites are built using the WP Bakery for WordPress extension, which allows you to drag and drop elements to add new text blocks, buttons, images and more, making it easy for our clients to jump in and change things up whenever they like.
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If you’re a New Zealand business that wants to grow, content marketing is a surefire way of achieving your goals. We explain how it works.Learn more