Shopify is the ultimate platform for eCommerce websites. From its user-friendly interface to its superb payment integrations and extensive App Store, it helps you sell more of your products online.
However, it’s one thing to know about the benefits and another to take the leap to switch from your current eCommerce platform. The idea of migrating from one platform to another can be off-putting. You’re probably thinking you’ll need to start from scratch or spend hours of time you don’t have to get all of your products off one platform and onto another. We understand – you’ve got so much to juggle as it is that the idea of moving all your products onto a new platform probably doesn’t sound appealing!
But hear us out. If you’re currently using another platform such as WooCommerce to sell your products to customers online, the switch won’t actually be that difficult at all. What’s more, it’ll pay off in bucketloads in the enhanced user experience you’ll provide your customers, the easier it will be for you to manage your online store, and the ultimate pay-off in the form of increased sales and business growth.
Here’s why you should migrate your eCommerce website from WooCommerce to Shopify – and how to do it.
It’ll pay off in bucketloads in the enhanced user experience you’ll provide your customers, the easier it will be for you to manage your online store, and the ultimate pay-off in the form of increased sales and business growth.
What’s the difference between WooCommerce and Shopify?
While both WooCommerce and Shopify are platforms designed specifically for eCommerce businesses, the two are quite different. WooCommerce is a WordPress plugin that you can use if you already have a WordPress website. However, it won’t work if your website is built (or you are planning to build a new website) on another platform.
Shopify, far from being just another plugin, is its very own platform. With its eCommerce software, you get a single platform designed to run your business with ease. Our expert website developers choose to work with Shopify because it offers smart, intuitive features that other platforms such as WooCommerce don’t. So let’s get stuck into what some of these features are and why they make Shopify the ultimate platform for eCommerce businesses.
Our expert website developers choose to work with Shopify because it offers smart, intuitive features that other platforms such as WooCommerce don’t.
Why should you migrate from WooCommerce to Shopify?
1. You don’t need to accept payment using third parties
One of the key reasons to make the switch to Shopify is the exceptional Shopify Payments feature. With other platforms like WooCommerce you need to integrate with a third-party payment provider such as PayPal or Stripe. With Shopify Payments, you can accept credit card payments instantly without the need for a third-party payment provider.
Setting up Shopify payments is simple. All you need are a few key details like your bank account information and the average price of your orders, and once it’s set up you’ll be able to accept all major payment methods, including Visa, Mastercard and American Express.
With Shopify Payments, you can accept credit card payments instantly without the need for a third party payment provider.
Not only is Shopify Payments less hassle to set up on your end, it also offers a wealth of benefits to your customers. For instance, it lets them pay using their local currency, and also stores their information for future purchases to make the shopping process easier.
2.The Shopify App Store gives you all the functionality you need
If you need additional features on a WooCommerce website, you’ll need to install plugins. This may slow down the speed of your site, which isn’t ideal for a good user experience. Shopify operates with apps, and has an extensive App Store with over 3,200 apps you can choose from to enhance your website for the customer.
For example, your website developer can install Shopify apps that do the following:
- Create a user-friendly ecommerce website design: Shopify’s App Store gives you the ability to maximise the opportunity of landing that sale, with apps that let you add countdown timers (to add a sense of urgency), insert shoppable Instagram feeds, or incorporate reviews of your products to add trust and credibility.
- Help you with ordering and shipping: If you need to be able to provide real-time order tracking, estimated shipping costs, the ability to accept pre-orders or different courier options, there’s a Shopify app that can easily add these features to your site.
- Integrate with your email marketing software: With the ShopSync app, you can integrate your website with Mailchimp and set up automated emails to be sent to customers when they abandon cart or send them targeted campaigns offering products they’ve viewed previously.
- Create effective Facebook ads: Using the Facebook Marketing app you can connect your Facebook Business Page to your Shopify store and create targeted social media campaigns for your products.
- Create effective advertising campaigns with Google: The Google Shopping app connects to your Google Merchant Account to let you set up Smart Shopping campaigns.
Essentially, anything you want to be able to do above and beyond the basic Shopify functionality can be set up using the App Store.
3.Shopify has built-in analytics
Data is so important if you want to measure the performance of your eCommerce website, understand which products are selling, or determine which ones are underperforming. You need superb analytics to be able to monitor how your website is going, where it’s succeeding and where things might be slipping through the cracks. When you migrate to Shopify, you won’t have to worry about setting up analytics, as the platform has built-in analytics to track your sales and growth. You’ll be able to collect up-to-date data on things like your best-selling products, abandoned carts, and more
When you migrate to Shopify, you won’t have to worry about setting up analytics, as the platform has built-in analytics to track your sales and growth.
Setting up analytics doesn’t take all that long, but it’s an extra step you won’t have to worry about when you migrate to Shopify.
How do you migrate from WooCommerce to Shopify?
You might think it’s going to take a lot of effort to migrate from WooCommerce to Shopify, but in fact with the right people behind you it’s pretty straightforward. While you can choose to import your products and customer data manually, Shopify has an import tool that automates the process. Once the import is completed, you’ll still have access to all your data in your existing platform so there’s no risk of losing it in the transition phase.
To ensure the migration process runs smoothly, it’s crucial to enlist the help of an experienced website design and development agency with an in-depth knowledge of Shopify. Here at NZ Digital, we offer migration and consulting services to help you transition from WooCommerce to Shopify. No need to worry about all of your product information, inventory management or third-party integrations; we’ll handle all of that for you and let you know once everything’s been set up.
Our developers also have an in-depth knowledge of Shopify, so they can customise the platform to your exact requirements by engaging the latest in UI/UX design to ensure that your Shopify website is converting visitors into leads through a compelling customer experience.
You might think it’s going to take a lot of effort to migrate from WooCommerce to Shopify, but in fact with the right people behind you it’s pretty straightforward.
Ready to make the switch from WooCommerce to Shopify?.
We’re here to help – just get in touch.
