Facebook ads are a great way to get in front of potential customers online. Here’s what you need to know.
By extending your reach and harnessing the power of Facebook’s demographic targeting, you can significantly improve your engagement and conversions. Here’s what you need to know before getting started with Facebook Ads.
Facebook is New Zealand’s most popular social media platform according to socialmedia.org.nz, and its ownership of Instagram, which is popular with younger users, makes it a great place to connect with Kiwis consumers.
In addition to connecting people from around the world, the platform allows companies to advertise their products and services to users. With strict guidelines on appearance, imagery and text to image ratios, Facebook Ads are able to maintain an aesthetic that makes them appealing to social media users. They’re an effective way of improving visibility, driving sales, and growing your online business when used as part of strategic marketing campaigns.
With Facebook Ads you can encourage people to contact you, visit your website or purchase a product. The different formats and demographic targeting enables you to display your ads the way you want and towards people who are most likely to engage with them.
There are many benefits to setting up Shopping Ads via Google Merchant Center.
You can set up different ad formats, depending on what you want to achieve:
First you’ll need to make sure your business has its own Facebook page and that you’ve updated your description and contact information.
Using Facebook’s Ads Manager, you can create advertising campaigns, upload creative, add written copy and calls to action and determine your targeting and placements. You’ll also be able to see how your ads are performing, set up A/B testing to compare different ad sets, and access key campaign metrics to determine success.
Facebook Ads is all about testing and optimising, so if you don’t see results immediately, use the data from your first campaign to learn and apply the insights to following campaigns. Alternatively, using professionals skilled in the art of running successful social media campaigns can help maximise results and ensure your budget is being used to drive sales.
Since 2011 and beyond we’ve made it our business to know our industry inside out. We live and breathe digital. It’s even in our name.
ROAS (Return on Ad Spend) is one of the most commonly used metrics in digital marketing. It’s often the first number business owners ask about and the one most agencies report on.
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