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Everything you need to know about Facebook Ads
Facebook ads are a great way to get in front of potential customers online. Here’s what you need to know.
If you’re posting regularly to your company’s Facebook page but experiencing little success, it could be time to consider amping up your social media strategy. Organic (non-paid) posts only reach a small fraction of your followers, while paid Facebook ad campaigns can help you get the results you’re looking for — without a hefty marketing spend.
By extending your reach and harnessing the power of Facebook’s demographic targeting, you can significantly improve your engagement and conversions. Here’s what you need to know before getting started with Facebook Ads.
What are Facebook Ads?
Facebook is New Zealand’s most popular social media platform according to socialmedia.org.nz, and its ownership of Instagram, which is popular with younger users, makes it a great place to connect with Kiwis consumers.
In addition to connecting people from around the world, the platform allows companies to advertise their products and services to users. With strict guidelines on appearance, imagery and text to image ratios, Facebook Ads are able to maintain an aesthetic that makes them appealing to social media users. They’re an effective way of improving visibility, driving sales, and growing your online business when used as part of strategic marketing campaigns.
With Facebook Ads you can encourage people to contact you, visit your website or purchase a product. The different formats and demographic targeting enables you to display your ads the way you want and towards people who are most likely to engage with them.
Why use Facebook Ads?
There are many benefits to setting up Shopping Ads via Google Merchant Center.
- Demographic targeting: Carefully target your ads to display to audiences based on their age, gender or interests, ensuring your message is reached by those most likely to engage with it.
- Placements: Choose where to display your ads across the Facebook network, including Facebook’s news feed, the Messenger app or Facebook Stories. You can also set up Instagram ads. Display your ads across all devices, or limit them to mobile, desktop, tablets or a combination of these.
- Facebook Pixel: By setting up Facebook Pixel, you can retarget people who visit your website after clicking on one of your ads but perhaps didn’t make a purchase, keeping your business top of mind.
- A/B testing: Set up different variants of your ads or test different audiences to find out what works best with your target audience.
- Reporting: Facebook Ads Manager provides you with useful metrics to measure the success of your campaign, including reach, impressions, cost per result and more.
“Paid Facebook ad campaigns can help you get the results you’re looking for – without a hefty marketing spend.”
What are the types of Facebook ads?
You can set up different ad formats, depending on what you want to achieve:
- Static ads: Your standard format that allows for a single creative with a description and call to action.
- Carousel ads: An interactive format that highlights a range of offerings within the one ad.
- Video/slideshow ads: Drive engagement with visually appealing creative.
How to set up Facebook Ads
First you’ll need to make sure your business has its own Facebook page and that you’ve updated your description and contact information.
Using Facebook’s Ads Manager, you can create advertising campaigns, upload creative, add written copy and calls to action and determine your targeting and placements. You’ll also be able to see how your ads are performing, set up A/B testing to compare different ad sets, and access key campaign metrics to determine success.
Facebook Ads is all about testing and optimising, so if you don’t see results immediately, use the data from your first campaign to learn and apply the insights to following campaigns. Alternatively, using professionals skilled in the art of running successful social media campaigns can help maximise results and ensure your budget is being used to drive sales.