The Magic of Digital Marketing
Oct 29, 2024More businesses use digital marketing today than any other time in history. If you’ve ever hit the boost function on a Facebook post you too are paying to be a part of it.
Learn moreSocial Media Content Marketing
Social media content creation is the most important element to any social campaign or presence.
This is why, we aim to create original content that is a powerful representation of your brand and product or service you offer.
Create a first impression that lasts
A deliberate & consistent aesthetic across all channels, will give potential customers the intended first impression of your brand.
Build an engaged social following
By creating powerful content and engaging creative concepts we make sure your business stands out to the right audience.
Don’t be ordinary
Create wow-factor to differentiate your offering from competitors, whilst controlling the online perception of your business.
Content & creative your followers will love.
By providing informative, entertaining, and educational content for your audience to consume it naturally drives engagement through likes, comments and shares. We help you by creating visually powerful and engaging content that gets your brand noticed in the right place, by the right audience.
A multi-faceted approach
NZ Digital partners with businesses to amplify their story to targeted audiences across Social Media platforms. We analyse competitors & audiences, plan & develop content to deliver results.
Our social media content strategies are designed to build and strengthen trust with current and potential customers, raise awareness of your brand and establish you as an expert in your field.
Utilising creative content
The importance of on brand, high quality content that has social media specifically in mind is critical to the success of your social media marketing activities.
Our process covers execution across multiple platforms. Our team creates the right creative content to align with the channel, device and audience to deliver on your campaign objectives, setting the groundwork for long-term business relationships.
Meet your certified digital marketing partner
When you see a partners badge, it means we have been carefully vetted and meet the highest standards required to help make your digital marketing campaigns successful.
Did you know
The top 3 content marketing tactics are social media content (83%), blogs (80%), and email newsletters (77%)
Source: contentmarketinginstitute.com/social-media-content
Our Process
Analyse
Before we start putting your campaign strategy together, we analyse your current online presence. This covers everything from website analytics, user journeys on the site, social media profiles and any consumer data you have to hand. Having a clear picture of your starting point enables us to analyse what’s currently working, and where we can add value.
Define
The define stage is where we map out your goals and objectives. Here we will create user personas and optimise your digital platforms as required to support our campaign plan. At this stage we put together your digital marketing strategy document – this outlines what we will deliver and how we will measure success and any budget you’ll need to put behind paid promotion.
Implement
Once your strategy is in place, we will use this to create and set up your campaigns in line with your goals and objectives. Our team of strategists, social media gurus and content creators will ensure each content deliverable strategically hits one of your conversion goals.
Optimise
As your campaign progresses, we will optimise content deliverables as required for maximum effects. You will have a dedicated campaign strategist who will report back to you on what’s working, and what could be optimised for maximum impact. We track your campaigns at every stage to ensure you are receiving maximum ROI.
Success Story
Amphibious boating pioneers Sealegs, saw 21k interested leads generated in 6 months.
Sealegs wanted to grow the volume of website traffic they were receiving, and in turn, optimise the brand recognition and loyalty. With 3.5M impressions made, 1.5M million users reached, and 21k interested leads all at a 75% lover CPC than average benchmarks, we can confidently say we delivered.
1.5
M
Users reached
3.5
M
Impressions made
21.1
k
Interested leads generated
Digital Insights
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No matter the campaign, our team takes a data-driven and ROI-focused approach to help you grow your business.
Or just email us at
hello@nzdigital.co.nz
