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The benefits of WordPress websites for Kiwi businesses


WordPress powers 30 per cent of the web, but does that mean you should design your website with the platform? Here are three reasons you might want to.

Adam Harris

Posted 27 November 2018
by Adam Harris

No doubt you’ve heard about WordPress – after all, it’s the world’s most popular content management system (CMS). Bursting onto the scene back in the early 2000s, the platform’s  ease of use, range of themes and handy plugins has made it a favourite for Kiwi businesses wanting beautiful sites that are easy to set up and have all the features their customers need.

Now making up 30 per cent of the internet, countless contributors are able to use the platform to transform their innovative ideas into reality.

But is WordPress the best option for your business’ website?

Building your website with WordPress can help you connect with your customers, tell your story and grow your business. Let’s delve into the benefits it has in delivering an ideal user experience, improving your site’s visibility on Google’s search engine results pages, and keeping things simple and straightforward for you.

“WordPress offers customisation in the form of tens of thousands of open-source plugins.”

1. You can craft the website you want

One of the main drawcards of setting up a site using WordPress is that it can be so easily customised. The platform allows businesses like yours to design a website that has the exact features you need to connect with your target audience.

Here are a few examples of some plugins that can be used to customise WordPress sites:

Polylang: Perfect if you want to reach a global audience, this custom plugin enables your website to support multiple languages.

Page Builder: This plugin by SiteOrigin facilitates responsive web design through its simple drag-and-drop interface. The content expertly adapts to render well on mobile devices, so smartphone shoppers will have a great experience browsing on your online store.

Contact Form 7: This popular plugin creates simple and effective contact forms that let potential customers get in touch with you.

MailChimp for WordPress: Add appealing, mobile-responsive newsletter opt-in forms to your website to grow your mailing list and assist your email marketing efforts.

TablePress: Create beautiful tables to display data such as pricing and product lists for your ecommerce website.

2. You’ll improve your Google ranking

WordPress sites are ideal if you’re wanting to nab a spot on that elusive page one of Google’s search engine results pages (SERPs). With built-in sitemaps and search engine optimisation tools like the Yoast SEO plugin, WordPress lets you create content that connects while improving your website ranking. The Yoast plugin also helps you optimise your content marketing by analysing your blog posts and offering suggestions on how to improve them.

“WordPress lets you create content that connects while improving your website ranking.”

Our experienced website developers and designers have been working with WordPress since the very beginning of NZ Digital to create websites that not only look amazing, but deliver a streamlined and positive experience for your potential customers.

3. You don’t need to be an expert

The reason for WordPress enduring popularity is that it’s incredibly user-friendly. Once you’re all set up, you can easily upload and manage your content with little coding experience.

“Once you’re all set up, you can easily upload and manage your content with little coding experience.”

The WordPress back end is easy to navigate, and if your site is being built by an experienced WordPress developer, they’ll know exactly how to customise it to make things even easier for you.

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