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For most businesses a website is a critical piece of it’s online reputation and service provision strategy. But when it comes to paying for great web design, what should it cost? and what factors do you need to consider? you asked so we answer.
Good web design serves as a virtual storefront where potential customers can learn about your products or services. It creates trust and credibility in your brand. It is accessible 24/7, so this accessibility can lead to increased sales and customer satisfaction. Lastly a great website provides valuable resources such as FAQs, tutorials, and customer support channels, enhancing the overall customer experience and fostering long-term relationships with your customers.
Websites are essential tools for businesses wanting to establish their presence in the digital marketplace, build credibility, reach a wider audience, and drive growth and success. But what should it cost? first we need to look at the types of websites you can create.
Websites vary significantly in terms of their purpose, functionality, and target audience. Corporate and Business websites serve as an online representation of a company and typically provide information about the company, its products or services, contact details, and other relevant information like customer testimonials, FAQs, and blog posts.
eCommerce websites are designed for online selling of products or services. They include features such as product listings, shopping carts, payment gateways, and order management systems.
Database Driven Websites provide access to web applications or web-based software. These websites host and provide access to various applications that users can utilise through their web browsers including portals, booking and payment systems. So, what should good web design cost?
Web design prices for NZ business websites can range from $2,000 to $75,000, while annual website maintenance can cost $400 to $10,000. These prices, however, will vary based on the size and features of your website. Depending on the type of website you want and the web design features you choose, you may pay less (or more) than these estimates below.
| Business Type | Web Design Cost | Annual Site Maintenance Costs |
|---|---|---|
| Informational or Small Business Website (8-16 pages) | $2,000 – $9,000 | $400 – $1,200 |
| Corporate Website (25-75 pages) | $10,000 – $30,000 | $2,000 – $10,000 |
| Ecommerce Website (100-1000 products) | $5,000 – $50,000 | $5,000 – $15,000 |
| Database Driven Website or Website Application (20-200 pages) | $15,000 – $50,000 | $10,000 – $20,000 |
When planning for the cost of a web design project, there are several additional things to consider beyond the initial website development phase. These costs will vary depending on the agency you use or the complexity of your website. So here are some common additional costs associated with owning a website:
Domain Name Registration: This is the web address that users will type into their browsers to access your website (e.g., www.yourbusiness.co.nz). Domain names typically need to be renewed annually and cost between $59.95 and $129.95.
Web Hosting: Web hosting is a service that stores your website’s files and makes them accessible on the internet. Hosting costs change depending on factors such as dedicated or shared environments, server resources, storage space and bandwidth. Generally the better the hosting the better the performance and scalability of your website. Costs range from $800 to $2,000 per year.
SSL Certificate: An SSL (Secure Sockets Layer) certificate encrypts data transmitted between your website and users’ browsers, ensuring a secure connection. These are important for the security of your website. Costs range from FREE to $500 per year.
Having a website alone isn’t enough to guarantee visibility in search engines (SEO) or success. In the modern business environment digital plays an important role in the way you communicate with customers and generate new business leads.
Digital marketing It offers increased visibility, targeted reach, engagement opportunities, measurable results, cost-effectiveness, and much more, making it an indispensable tool in today’s digital world.
When budgeting for a web design project you need to carefully consider your ‘must haves’ vs ‘wants’ and weight the costs of the project vs the potential return on investment for the business.
NZ Digital are a Auckland based digital marketing agency, we offer a wide range of done for you digital marketing and lead generation services. If you have more questions or would like to book a FREE Digital consult please schedule a call with us.
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