Shopify is an ecommerce platform that is not only easy to set up, but will help you grow your digital presence and your business. Let’s delve into the benefits of Shopify sites.
What is Shopify?
Shopify is an ecommerce platform you can use to sell your products online. The platform enables you to design a sleek new website, set up shopping carts and secure payment gateways, as well as integrate with other platforms like Facebook and Google Analytics. There are different plans available, all of which offer different features depending on the needs and budget of your business.
The benefits of Shopify sites for ecommerce businesses
The main reason so many ecommerce businesses love using Shopify is because it enables them to manage all their products and inventory in one place. It also allows you to do everything, from marketing through to selling and shipping the final product to your customer. Let’s take a closer look at what makes Shopify such a great platform.
“You can export customer groups and use them to create better email marketing campaigns and optimise your promotions.”
1. Fully responsive ecommerce website design
Your website needs to render well on all devices to ensure your customers get an optimal user experience. If your site isn’t fully optimised to render well on different devices, your users will become frustrated and may decide to shop elsewhere. Shopify offers a range of responsive web design templates optimised for any device, whether that be a smartphone, tablet, laptop or desktop computer.
2. Customer segmentation for more targeted marketing
With Shopify’s customer groups, you can segment your consumers based on their total spend, location or purchase activity. Once you’ve set this up, you can export customer groups and use them to create better email marketing campaigns and optimise your promotions by delivering content and offers that are targeted and relevant.
“You can export customer groups and use them to create better email marketing campaigns and optimise your promotions.”
3. Facebook integration for social selling
Shopify also allows you to sell your products on social media through its integration with Facebook. Users can buy your products via your Facebook page, which syncs with your Shopify online store. You can also set up a chat function in Facebook Messenger to help your customers track their orders, submit queries and have real time conversations with you.
4. Add-ons to enhance the user experience
Shopify’s app store lets you offer additional services to your customers and optimise the content on your site. Here are just some examples of how these apps can enhance your site:
- Improve your website’s visibility on Google search results pages using Shopify’s SEO apps.
- Create image sliders, design Instagram galleries and embed video content with content marketing apps.
- Secure your site, add age verification and ensure GDPR compliance with Shopify’s trust and security apps.
- Enable live order tracking and enhance the shipping experience with order and shipping apps.
5. Cutting-edge features
You can now create 3D models of your products to show customers when they browse your website using Safari on an iOS 12 device. The AR Quick Look feature uses augmented reality to enable potential customers to place your products around their home to imagine what they’d look like. Pretty cool, right?
Ready to set up your Shopify site?
We are experienced in setting up and managing Shopify websites for Kiwi businesses, so get in touch with us to get started with Shopify today.
Sources
https://www.shopify.com/blog/57041477-7-handy-shopify-features-you-might-not-know-about
https://www.shopify.co.nz/facebook
https://www.finder.com/shopify-ecommerce-platform-review
https://www.engadget.com/2018/09/18/shopify-apple-ar-quick-look-ios-12/
https://www.semrush.com/blog/12-important-seo-tips-for-shopify-ecommerce-platform/
https://themes.shopify.com/templates/responsive
https://apps.shopify.com/browse/marketing-seo
