How To Start a Podcast | Episode 1

Ravi shares a pivotal backstory rooted in the financial landscape of New Zealand. The podcast emerged during a transformative period post-KiwiSaver introduction in 2007, which democratised financial access for everyday Kiwis. Ravi highlights the podcast’s genesis as a response to the lack of holistic financial education available, aiming to demystify finance beyond traditional barriers.

The conversation turns to the challenges faced during the podcast’s early days. Ravi joined the team 2 years into the podcast and provided strategic marketing insights to elevate the podcast’s reach and impact.

“The podcast was our lockdown baby,” reflects James, emphasising the role of timing and dedication in its initial growth. Despite early doubts, consistent efforts eventually paid off, with the podcast becoming a cornerstone of Lighthouse Financial’s client engagement strategy.

Discussing the podcast’s impact, Ravi credits its success to authentic storytelling and relevant content. He notes significant client acquisitions directly attributed to podcast listenership, underscoring its role in brand visibility and client trust. Partnerships, such as with Partners Life, further validated the podcast’s mission of providing accessible financial knowledge aligned with their values.

Ravi shares insight into effective podcasting, stressing authenticity, consistency, and audience engagement. The integration of video alongside audio proved pivotal in expanding their content reach across multiple platforms, amplifying their social media presence and fostering community engagement.

Reflecting on memorable podcast episodes, Ravi highlights interviews with industry leaders like Matthew Horncastle and Naomi Ballentine, emphasising their inspiring journeys and the universal values of discipline and hard work. Ravi talks about the importance of perseverance in podcasting, citing examples like Joe Rogan’s enduring success as a testament to the power of consistent content creation.

For aspiring podcasters, Ravi offers practical advice on getting started, from minimal equipment investments to leveraging content across multiple channels for maximum impact. He encourages authenticity and a genuine passion for the subject matter, crucial for sustained engagement and growth.

In conclusion, the podcast journey of Lighthouse Financial underscores the transformative power of education and storytelling in financial literacy. As they continue to empower listeners with practical financial insights, “Checks and Balances” remains a beacon for those navigating the complexities of personal finance in New Zealand.