The importance of a customer journey map for web design
Posted 19 September 2019
by Scott Bloomer
After all, if you don’t know who you’re talking to, how do you know how to sell what you’re offering? How do you know how to modify your web design so it has visitors’ needs in mind? And how do you ensure your customers’ needs are being fulfilled at every stage of their path to purchase?
There’s an answer: Creating a customer journey map.
Creating a customer journey map for your business will help you visualise the path your customers take to purchase from you, the various touch points they have with you, and help identify instances where you could be doing things differently.
Here’s how to make one.
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