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The importance of a customer journey map for web design

 

Your website design should understand your customers to ensure your digital marketing is successful. Here’s how a customer journey map can help.

scott_blog

Posted 19 September 2019
by Scott Bloomer

In the world of digital marketing, there’s nothing more important than knowing who your customers are.

After all, if you don’t know who you’re talking to, how do you know how to sell what you’re offering? How do you know how to modify your web design so it has visitors’ needs in mind? And how do you ensure your customers’ needs are being fulfilled at every stage of their path to purchase?

There’s an answer: Creating a customer journey map.

Why create a customer journey map for your website?

Creating a customer journey map for your business will help you visualise the path your customers take to purchase from you, the various touch points they have with you, and help identify instances where you could be doing things differently.

Here’s how to make one.

We can help create a customer journey map that helps you refine your digital marketing efforts.

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