Facebook Ads | Set-up, Strategy & Design | NZ Digital

Advertise, generate leads and increase your sales with Facebook ads

Facebook advertising has the potential to help you significantly improve visibility, drive sales, and grow your business online. Getting the most out of your Facebook ad spend requires knowledge and experience with the Facebook ad platform. Our campaign strategies combine strategy and testing to find just the right combination of targeting, content, creative design and budget to reach and engage your ideal customers.

Facebook Post 
Engagement

Target Ads using Laser-focused Audience based on post, video or photo engagement.

Stay connected with your customers across desktop and mobile

Reach your customers where they are most active, in the palm of their hands.

Retarget customers on Facebook to encourage 
repeat visits

Keep your product or service front of mind after a potential customer has left your website.

Engage your customers where they are most active

Consumers spend over 3 hours per day on Facebook. We help your use Facebook advertising for direct response and customer acquisition to increase awareness, improve web traffic and drive sales.

Get Started with Facebook Ads

Types of Facebook Ads

We can set-up and run multiple kinds of ads on Facebook, each ad format has its own benefits. We analyse your needs and goals before recommending a specific type of ad or ads to reach your goals.

  • Carousel Ads
  • Static Ads
  • Video/Slideshow Ads

Carousel Ads

Visually show off

The carousel format allows you showcase up to ten images or videos within a single ad, each with its own link. With more space to drive more action, highlight a range of offerings or showcase different details about one.

Engage your audience

Tell a compelling story that develops across cards or give people a step-by-step tour of how your business or product works. The interactive format of a carousel encourages users to swipe through for more, keeping them engaged from first impression right through to conversion.

Static Ads

Promote your ‘hero’

Focus in on a popular product or service, capture your audience’s attention and prompt action. With the static ad format, you can create an instantly recognisable piece of artwork that speaks directly to your target audience’s motivations.

Get in front of your audience

Make one ad and show it everywhere. Whether your audience are active Facebook users, or spend their time scrolling through LinkedIn, you can create one campaign that reaches everyone on all their favourite websites, apps, and devices.

Video/Slideshow Ads

Put your message in motion

Videos are eye-catching and engaging, and help you convey your message from start to finish in an easy-to-understand format. Don’t have a video? We can build an engaging video story using only photos and text.

Low production costs, with most of the experiential benefits of video.

Reimagine the way you reach your audience.
82% of mobile traffic is expected to be video by 2020. Tell your story beautifully, whether it’s in stream, feed, or stories. Reach your audience across various platforms with content that matches the ways they spend their time online.

Our team behind yours

As a Facebook advertising agency, we have an experienced team of social media experts and creative designers who know what it takes to develop and implement effective Facebook ad campaigns.

Based on your company’s unique goals, our team will choose the best ad formats for your business and design branded ads with compelling copy that appeals to your ideal buyers. Through precise audience targeting, we make sure that your ads are being served to those who are most likely to be interested in your products. We will monitor success and test different ad elements to optimise performance and drive results.

We are your digital partner

We’ve been recognised amongst the industries top agencies as a Facebook Marketing Partner. The ‘Facebook Marketing Partner’ badge is awarded only to digital marketing agencies who meet the highest standards of performance and service. This signifies that we are among the best in our industry at what we do.

Did you know

As of March 2019 there were 2,905,000 Facebook users in New Zealand in March 2019, which accounted for 59.9% of its entire population.

Source: oberlo.com

Create and Manage

Brands will often miss their opportunity to reach new audiences if their ads don’t cut it. It takes a combination of interesting creative and relevant targeting to break through in a potential customers Facebook feed. Our team work closely with you to create Social Ads that drive awareness, engagement & action. Once your campaigns are running we manage the spending with a focus on ROI.

Retarget & Remarket

Retargeting Campaigns have ‘those most likely to buy’ coming back to your website to drive the highest conversion rates. We use re-target advertising to re-engage your website visitors with a strategic ad every time they login to Facebook. This can include dynamic product ads or content for people who viewed your product or service pages bringing there attention back to unfinished transactions.

Measure and Report

Stay on top of your paid social performance with our detailed Facebook Ads reporting. We make sure that you are getting the most out of your ad spend by using real-time data to make intelligent decisions about future campaigns. If you elect to do so, you will be able to meet with our agency on a consistent basis to discuss the progress of your campaign.

Success Story

No. 1 Residential Agent Adam Heazlewood saw a 24% increase in website traffic over 6 months.

By implementing a geo-targeted Facebook campaign that used the carousel ad format to highlight Adam’s available property listings, we were able to increase the traffic volume to his website and heighten awareness of his brand in the Christchurch area.

“NZ Digital are efficient and effective and know how to create an impact. We have been extremely impressed with the content and web design they have produced.”

Danielle Heazlewood – AH Team

189 %
increase in ad impressions
155 %
increase in ad link clicks
24 %
increase in website traffic

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Your customers are ready to engage, 
how will you reach them?

Or just email us at
hello@nzdigital.co.nz