Email marketing is a vibrant and powerful way to connect with people. Plus it’s easy and super effective.
Well designed emails with relevant and valuable content will return visitors to your site and build long term brand loyalty.
With the right strategic foundation in place, a well-run email program can be the most efficient revenue-driving channel for your brand.
Email programs are a lot to manage. With so many sends, promotions, and trigger series required for success, it can be hard to handle in-house.
Full-service Email marketing means our team can take responsibility for the ongoing strategy, testing, deployment, and overall management of your email marketing program so you don’t have to.
We work directly with your team on product and industry insight to understand what your biggest challenges and opportunities are, and continue to work with you through everything from seasonal directives to new product launches.
We’ve been recognised amongst the industries top marketing agencies as MailChimp experts. The Partner Program is a community of the best of the best in email marketing agencies who successfully collaborate with MailChimp in supporting mutual customers. With exclusive benefits and insights, partners are best equipped to better serve you, our customers to grow their business.
Did you know
Source: oberlo.com
Having a well-designed email that is correctly coded makes all the difference to your customers because it will be visually appealing. Follow that with relevant and valuable content, and they won’t be able to resist.
Our copywriters will make sure the content in your emails is giving your customers what they need, our expert design team make it look good. Then when you are ready we send it out to your lists.
We help you clean up your business email lists and polish your target audience for email campaigns. By doing so, we will reduce spam complaints, refine your outreach and achieve higher levels of response, leading to more successful campaigns.
We take control of your campaign and execute everything just the way it should be done. This ensures a responsible and smart campaign management process that meets your expectations. We back this up with solid reporting.
If you are still sending emails manually, you are missing a huge opportunity. We can help manage the technical setup for automated drip campaigns to increase your presence in your customers’ inboxes and reduce admin.
Success Story
Through driving qualified traffic down the campaign sales funnel, Design Builders have seen a drastic increase in website traffic and home buyer enquiries, as well as a steady increase in database growth.
Morgan Price – Design Builders
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Email marketing is highly effective for NZ businesses, in fact, it has the highest return on investment of any digital marketing channel. According to Direct Marketing Association research, email marketing generates around $42 in ROI for every $1 spent. For Kiwi businesses, well-designed emails with relevant, valuable content drive repeat visits, build long-term brand loyalty and consistently convert subscribers into customers.
The average return on investment for email marketing is exceptionally strong, around $42 in revenue for every $1 spent, according to Direct Marketing Association research. This makes email one of the highest-ROI channels available to NZ businesses. With the right strategic foundation, automation flows and consistent valuable content, email marketing can be the most efficient revenue-driving channel for your brand.
The best email marketing platform for NZ businesses depends on your needs. Mailchimp is a great all-rounder for small to mid-size businesses, offering ease of use and strong design tools. For eCommerce, Klaviyo is the leading choice with deep Shopify integration and advanced segmentation. ActiveCampaign and HubSpot suit B2B and service-based brands. Our team helps NZ businesses choose and implement the right platform.
Email marketing frequency depends on your audience and content quality. Most NZ businesses send 1-4 emails per month for general newsletters, while eCommerce brands often send 2-4 emails per week including promotional campaigns and automated flows. The best frequency is one your subscribers welcome, monitor open rates, click rates and unsubscribe rates to find the right cadence for your list.
Growing your email marketing list in New Zealand involves offering genuine value in exchange for sign-ups, such as exclusive content, discounts, free guides or early access. Place sign-up forms on your website, use pop-ups strategically, run social media campaigns with email opt-ins, and use lead magnets aligned with your audience. Always ensure compliance with NZ’s Unsolicited Electronic Messages Act when collecting emails.
Email marketing typically refers to one-off campaigns like newsletters and promotional sends, while marketing automation involves triggered email sequences (welcome series, abandoned cart, post-purchase, re-engagement) that send automatically based on user behaviour. Most successful NZ email programmes combine both, using campaigns for timely promotions and automation for ongoing customer journey nurturing, which scales revenue without scaling team workload.
Email marketing in New Zealand typically costs between $500 and $5,000+ per month depending on platform fees, list size and the scope of agency support. Software like Mailchimp or Klaviyo starts from around NZ$30-100/month for small lists. Full-service email marketing agency support, covering strategy, design, automation and reporting, ranges from $1,500 to $5,000+ per month, delivering strong ROI for NZ businesses.
To keep marketing emails out of spam, authenticate your sending domain (SPF, DKIM, DMARC), maintain a clean opted-in list, avoid spam trigger words and excessive ALL CAPS, balance image-to-text ratio, include a clear unsubscribe link, send from a verified business domain (not Gmail), and engage your list regularly. Sender reputation is critical, low engagement and high complaint rates push emails into spam folders.
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hello@nzdigital.co.nz
