Building brand awareness
for one of New Zealand’s
most iconic brands
Established in 1985 Rayglass Boats are recognised as leading designers and manufacturers of high-quality GRP power boats.
Constructed of fibreglass and produced in the Legend sport fishing and cabin cruiser styles as well as the Protector rigid inflatable pontoon (RIB) style of work, leisure boats and tenders. Rayglass Protector supply workboats and tenders for America’s Cup officials and teams, Super yachts, Coast Guard and Military on water patrol.
Rayglass’s innovation and quality have been recognised year in and year out at the New Zealand National Boat Show Awards, with our models winning 50 “Best of” awards at the shows.
Challenges & Objectives
Increasing brand awareness
Building a stronger social media presence
Increasing organic traffic
Campaign Digital Platforms
We designed and built a blog on the Nicholson’s website to be the content hub we drive external traffic to
We have integrated Mailchimp to the Nicholson’s website so anyone who subscribes to the list automatically receives the latest newsletters
We have integrated Mailchimp to the Nicholson’s website so anyone who subscribes to the list automatically receives the latest newsletters.
We use Instagram as a brand awareness tool, encouraging user generated content.
What the client says
“Adam and his team at NZ Digital have been fantastic to work with. Attention to detail and great people are the first things that come to mind when we were working with NZ Digital to develop our website. We can highly recommend this team to get the job done for you.”
Through a robust content marketing strategy, Rayglass are dominating the online GRP boat market, their social media following is increasing drastically and email database has seen steady growth.
Increase in organic traffic to the website
More millennial traffic to the website
More enquires through the website