Kanye, Trump and Staying Relevant | Episode 5

Tama Singh’s journey from property investor to social media influencer and educator is a testament to the power of leveraging digital platforms for business growth. In this episode, Tama shares his experiences, strategies, and thoughts on the evolving landscape of marketing and property investment.

The conversation kicks off with a discussion on the Super Bowl halftime show and Kanye West’s controversial ad campaign. Tama critiques Kendrick Lamar’s performance, comparing it to iconic shows like Michael Jackson’s. He then delves into Kanye’s marketing tactics, particularly his $8 million Super Bowl ad, which featured a simple yet provocative message directing viewers to Yeezy.com. Despite the ad’s minimalistic approach, Tama highlights how it sparked widespread conversation, proving the power of bold, attention-grabbing marketing.

Tama predicts that AI will dominate the future of marketing. He discusses how platforms like Meta are integrating AI bots with profiles, blurring the lines between real and artificial influencers. He shares an example of a Māori AI profile that went viral in New Zealand, fooling many into believing it was a real person. Tama emphasises the importance of staying ahead of these trends, as AI-driven content creation and marketing will only become more prevalent.

Tama shares his thoughts on TikTok and Instagram, comparing their strengths and weaknesses. While TikTok offers massive reach and engagement, he finds it less professional and harder to use for serious business content. Instagram, on the other hand, aligns better with his brand, offering a cleaner, more professional platform for property investment content. Tama also touches on Facebook’s role in targeting older demographics and YouTube’s effectiveness for long-form content.

Tama introduces his online course, Investor Pro, which provides comprehensive education on property investment, from deal sourcing to portfolio management. Priced at $295, the course is designed to be an affordable, scalable product that allows Tama to share his knowledge without sacrificing time for his family or business ventures. He explains how the course serves as a low-ticket entry point for aspiring investors, pre-qualifying them for more serious engagements.

Tama emphasises the importance of creating meaningful, engaging content rather than relying on lazy tactics like bikini photos or flashy graphics. He believes that the real value lies in the content creator’s ability to connect with their audience and provide genuine insights. Tama also discusses the challenges of maintaining consistency in content creation, especially when balancing multiple business ventures.

Looking ahead, Tama plans to return to hosting seminars, which he considers some of the best in the country for property investment education. He believes that in-person events offer a unique opportunity to connect with his audience and provide actionable insights. Tama also stresses the importance of personal branding, noting that his authenticity and willingness to engage with his audience—even critics—have been key to his success.

Tama leaves listeners with a powerful message: desire and consistency are the driving forces behind success. Whether it’s in property investment, content creation, or marketing, the key is to stay true to your brand, invest in quality, and never stop pushing forward. For those looking to break into property or digital marketing, Tama’s journey offers valuable lessons on the importance of adaptability, authenticity, and strategic thinking.