Digital
Game Plan
When there’s so much competition for the attention of our target market, how can we cut through? We create engaging experiences that place your business where your customer needs you most – in the palm of their hand.
Ongoing Partnership for Long-Term Digital Success
At NZ Digital, we work with clients on a retained basis to ensure consistent service, clear goal alignment, and the best possible results. Our retainers focus on three core areas: your website, digital marketing, and SEO all working together to drive sustainable growth.
How We Start Our Partnership Matters
We help clients solve common website and marketing challenges through a focused, one-time strategy workshop. Together, we define your goals, uncover roadblocks, and develop a clear, actionable plan to move your business forward with confidence.
How Do I Know If It’s Worth It?
Before investing in digital marketing, many businesses ask: “How do I know if it’s worth it?” The answer lies in understanding the long-term value each customer brings to your business not just their first purchase. This is where Customer Lifetime Value becomes a key metric in guiding smart marketing decisions.
Customer Lifetime Value (CLV) measures the total revenue a business can expect from a single customer over the duration of their relationship. In digital marketing, understanding CLV helps guide ad spend, targeting, and retention strategies ensuring efforts focus not just on acquiring customers, but on maximising long-term profitability from each one.
Understanding Customer Lifetime Value (CLV)
Here’s a simple way to estimate it:
- Start with your average sale value.
- Then estimate how often that customer is likely to return or repurchase from you over time.
It doesn’t have to be exact just an informed estimate will give you valuable insight.
CLV = Average Sale x Repeat Purchase Frequency
Lifetime Customer Value Examples
Pricing and strategy vary so much from business to business. There’s no one-size-fits-all when you’re working in high-value markets. The right approach depends on your offer, your audience, and your goals and that’s exactly what our Digital Gameplan is designed to uncover.
EXAMPLE #1
Service Business:
Scaling Through Lifetime Value
Many of our clients are service-based businesses offering high-value solutions. Here’s a simple breakdown of what’s possible by gaining just 2 new clients per month.
If each engagement averages $3,000 and the Customer Lifetime Value (CLV) grows to $10,000 with repeat work that’s $6,000 in immediate revenue and $20,000 in long-term value.
To achieve this, we typically recommend a $2,000/month marketing investment (ads + management). Even in the first month, that’s a 3x return on immediate revenue. Long-term, the return can reach 10x when factoring in lifetime value.
This is the kind of sustainable, scalable growth we aim to build where every dollar spent contributes to both short-term wins and long-term success.
EXAMPLE #2
Property Developers Or Higher Ticket Purchases:
High-Profit Lead Generation
For high-ticket services like property development sales or real estate where a single deal can yield $50,000 to $100,000+ in profit our strategy focuses on quality over quantity. Instead of relying on quick conversions, we create multi-touchpoint campaigns that build trust and nurture warm, qualified leads.
If you’re a developer marketing a new build or an agent targeting high-end buyers, just one closed deal can justify a higher client acquisition cost. That’s why we recommend investing $4,000–$5,000 per month across platforms like Google, Meta, remarketing, and potentially LinkedIn or YouTube.
The aim is to generate 15–25 qualified leads monthly and consistently book consistent sales meetings with serious buyers. One sale can cover six months of marketing and lay the groundwork for scalable growth.
What Kind of Return Can You Expect?
While results vary depending on your offer and industry, many of our clients see a return between 3x and 10x meaning for every $1 invested in digital marketing, they generate $3 to $10 in revenue. For businesses with strong product-market fit and proven offers, we’ve seen returns climb to 20x, even 50x.
2.8k
Seminar Registrations
8k
New website users
4x
Topline Revenue
30%
Increase in Basket Size
154
New Memberships
$284k
Revenue Generated
57%
Increase in New User
46.6%
Increase in Pages Per Session
189%
Increase in ad impressions
155%
Increase in ad link clicks
5k
Conversions
8k
Impressions
347k
Impressions
200%
Increase in CTR
Digital Roadmap
Get Clear,
Get Found, Get Results
While results vary depending on your offer and industry, many of our clients see a return between 3x and 10x meaning for every $1 invested in digital marketing, they generate $3 to $10 in revenue. For businesses with strong product-market fit and proven offers, we’ve seen returns climb to 20x, even 50x.
A Clear Path to Better Results
5 Star Review
30+
A Clear Path to Better Results
Book a Discovery Call with our team to learn more about how we can help.
Or just email us at
hello@nzdigital.co.nz
