If you want to grow your presence online and reach potential customers who are searching for what you offer, a digital marketing strategy is vital.
It can seem like a mighty beast when you first start out, but breaking it down into different channels can help.
Here are six ways you can promote your business using digital marketing.
1. Email marketing
By harnessing the power of your database you can formulate strategic email drip campaigns that nurture leads and turn them into loyal customers. Far from being just “spam”, great email content shares what’s happening at your company, informative or inspiring blog articles, and relevant industry insights that offers something people actually want to read when they see it in their inbox.
2. Content marketing
Content includes everything from videos, infographics and interactive quizzes to podcasts and blogs and even memes. Strategic content marketing is produced with a purpose that aligns to your overall business goals and should wherever possible be optimised for search engines using the most up-to-date SEO tactics to increase your chances of having a presence on that coveted page one.
Strategic content marketing is produced with a purpose that aligns to your overall business goals.
3. Social media marketing
Your social media marketing needs to utilise those platforms that your audience is interacting on, and stimulate conversation and engagement. Your social media marketing strategy might include regular posts on the platforms you choose with a mixture of curated content, your own posts, and – depending on the platform – behind-the-scenes insights into your company culture. You may also want to introduce paid social media campaigns to target your content towards a specific demographic and reach more potential customers.
4. Video marketing
Video content is the most engaging form of content out there. Because of its visual medium it’s easier to digest for time-poor people skimming through content on their smartphones, so you’re likely to achieve greater cut-through. Your video content could include footage of your staff or customers to create connections with potential customers. It could also be educational in nature, for example how-to videos showing how to use your products and services, or animated snippets that highlight key takeaways from your blog posts.
Video content is the most engaging form of content out there.
5. SEO
SEO refers to tactics that are used to make your website content visible to people when they’re typing relevant search terms into their search engine. By optimising your content and ensuring it can be found by Google, there’s a better chance your business will appear when potential customers are searching for what you have to offer. It’s vital in today’s digital marketplace, where so many people do their research online. Don’t forget to factor in the growing popularity of voice search when you do your SEO.
6. SEM
Search Engine Marketing refers to paid ads that appear on search engine results pages. These results appear at the top of the page before any of the organic search results, so you’re more likely to get eyes on your content. Your ads should target specific keywords and phrases that are relevant to your business, so that your ad pops up when people are searching for something you offer. They’re a great way of driving traffic to your website if set up and managed correctly.
Each of these facets of digital marketing involves a high level of specialist expertise and a sound strategic approach to get right. Not all of these will be necessary to your business, either.
Work with a digital marketing agency like us to determine what digital marketing mediums you should be using
Talk to us about how we can help.
