The Apple Press® come from Hawke’s Bay, New Zealand. Their purpose is to share the pleasure of drinking a Hawke’s Bay apple with the world.
They give apples the 5-star treatment, hand-picked at their peak ripeness, cold pressed just once, then bottled delicious for you. They press from individual varieties like Jazz™, Braeburn and Royal Gala because they reckon, just like wine, every apple has its own taste characteristics.
Their mission is to make the world’s best apple juice, from what they believe are the world’s best apples – this is apple juice like you’ve never tasted before. They sustainably source the cosmetically blemished apples others reject and can trace apples back to their orchards of origin.
Challenges & Objectives
The project brief was clear: design and develop a comprehensive and responsive digital experience that would enable The Apple Press to enter the FMCG juice market with maximum impact.
A Unique Brand Story
The Apple Press came to NZ Digital to build a digital platform that communicated their unique brand story, highlighting their mission to make the world’s best apple juice, from what they believe are the world’s best apples – this is apple juice like you’ve never tasted before.
The new website accomplishes this through multiple forms of media such as video, interactive content and highly visual imagery. Simply by navigating through the site, the customer can obtain an understanding of what makes The Apple Press unique, but one area that principally highlights this important brand story is the ‘mix it up’ section.
This is an area where the brand can really promote to the customer ‘why’ and ‘how’ they are different. It reiterates their love of apples, the importance of their juice making practices and that each and every apple is given the 5-star treatment.
What the client says
“We engaged NZ Digital to help us tell the story of The Apple Press online. They worked with us every step of the way, collaborating with our branding agency to understand the core values of what The Apple Press stands for. Starting with planning, through to design and final execution of the launch site we were impressed at each stage. NZ Digital has developed a digital platform that can grow and expand along with our range of products”
NZ Digital’s work is engineered to positively impact traffic conversion and awareness. Since the launch of The Apple Press website in 2018, the new platform has delivered much positive impact to the brand.
Increase in Organic Search Traffic
Increase in New Users