Lonza New Zealand
Lonza NZ create innovative products and technologies that are smart, hard-working, cost-effective, sustainable and more flexible. They are always seeking out and open to new ideas and opportunities to improve their chemistry.
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For nearly 30 years Lonza NZ has been identifying local agrichemical needs and developing innovative local products and technologies to meet them. Many of these have become household names, trusted by farmers and growers throughout New Zealand. Lonza NZ has combined this local intelligence with the global scale of one of the world’s leading and most-trusted suppliers to the pharmaceutical, biotech and speciality ingredients markets.
Lonza NZ looked to the NZ Digital team to help them create a comprehensive digital platform that allows farmers to navigate the website in a way tailored more specifically to their requirements.
In order to clearly communicate the extensive range of crop protection that Lonza NZ offers, we created a primary landing page that allows users to get directly to the product and information they require. This page uses vivid imagery and block colours to highlight Lonza’s expertise in crop protection.
In order to position it as a leading crop protection company, NZ Digital created a website that further distinguishes Lonza NZ with a modern design that enhances the brand’s sophistication with a clean interface and functionality.
With more than half of websites being accessed on mobile devices, we sought to accommodate Lonza’s customers by creating an experience that adapts to any device, regardless of screen size. This allows customers to seamlessly locate product information wherever they are.
“We engaged NZ Digital to help implement our rebrand, our brief was a fresh, modern looking site for our outward customers while still remaining functional. Working closely with the developers enabled us a really hands-on experience and ensured our ideas were heard. The whole process from concept to launch was well coordinated and managed. The team at NZD have been a pleasure to work with, they went above and beyond – Adam even took the time to train us on how to maintain and keep the site fresh with newsworthy updates and feeds from our Facebook site”
The result is a modern website that effectively elevates the Lonza NZ brand and provides a unique user experience that is tailored specifically to crop protection, regardless of the device being used.
Increase in Time on Site
Increase in Pages Per Session
Reduction in Bounce Rate
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