Glass Packaging Forum
GPF provides financial assistance, in the form of grants, to provide infrastructure to improve glass recovery, facilitate glass recycling and fund research into alternative uses for glass.
The Glass Packaging Forum encourages and considers applications to fund research or programmes to aid glass recovery in New Zealand.
The purpose is to connect businesses that sell glass-packaged consumer goods with those that collect and recycle glass. This enables glass to be returned to the furnace or made into alternative products, with the aim of zero container glass to landfill.
The Forum knew they could be doing so much more to raise the relevance and awareness of voluntary product stewardship for glass. That is when they approached NZ Digital to enhance and elevate their digital presence.
The project tasks was clear: design and develop a comprehensive and responsive digital experience that would enable Glass Packaging Forum to better articulate their vision, innovative programs and organisational members.
GPF desired a comprehensive digital experience that would more accurately reflect the innovative nature of their work, the strong relationships with local and central government, waste management companies, recyclers and other community groups to promote and facilitate best practice for the recovery of glass.
Our team needed to craft a new approach to the platform experience itself, which would embody creative and immediately project innovation. The experience needed to be rich media-dense, but also easy to manage.
Our platform design makes smart use of bright imagery, scrolling page design and video to truly showcase the work of the forum.
“The team at NZ Digital came up with a fantastic new look for our client’s website which we have adopted across the brand. The website is a complete transformation and we’ve received excellent feedback from stakeholders. NZ Digital listened closely to our brief to deliver a great end product and achieve our tight deadlines.”
NZ Digital created a successful digital relaunch of the Glass Packaging Forum that delivered great value to local and central government, waste management companies, recyclers and other community groups.
Increase in Time on Site
Increase in Pages Per Session
Reduction in Bounce Rate
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