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Glass Packaging Forum

GPF provides financial assistance, in the form of grants, to provide infrastructure to improve glass recovery, facilitate glass recycling and fund research into alternative uses for glass.

Services

Website Design
Development
UI/UX

Back to the furnace

The Glass Packaging Forum encourages and considers applications to fund research or programmes to aid glass recovery in New Zealand.

The purpose is to connect businesses that sell glass-packaged consumer goods with those that collect and recycle glass. This enables glass to be returned to the furnace or made into alternative products, with the aim of zero container glass to landfill.

The Forum knew they could be doing so much more to raise the relevance and awareness of voluntary product stewardship for glass. That is when they approached NZ Digital to enhance and elevate their digital presence.

Challenges & Objectives

Info For Councils

Councils, waste management companies and community recycling groups are on the front line when it comes to glass recovery. We created key pathways for each specific user group.

Working Together

The Glass Packaging Forum encourages and considers applications to fund research or programmes to aid glass recovery in New Zealand. It was critical that this information was easily accessible at the right points in the user journey.

Membership Drive

A primary purpose of the new digital platform is to connect businesses that sell
glass-packaged consumer goods with those that collect and recycle glass. We promoted this task through the site architecture.

Partners For Change

The project tasks was clear: design and develop a comprehensive and responsive digital experience that would enable Glass Packaging Forum to better articulate their vision, innovative programs and organisational members.

GPF desired a comprehensive digital experience that would more accurately reflect the innovative nature of their work, the strong relationships with local and central government, waste management companies, recyclers and other community groups to promote and facilitate best practice for the recovery of glass.

Our team needed to craft a new approach to the platform experience itself, which would embody creative and immediately project innovation. The experience needed to be rich media-dense, but also easy to manage.

Our platform design makes smart use of bright imagery, scrolling page design and video to truly showcase the work of the forum.

What the client says

“The team at NZ Digital came up with a fantastic new look for our client’s website which we have adopted across the brand. The website is a complete transformation and we’ve received excellent feedback from stakeholders. NZ Digital listened closely to our brief to deliver a great end product and achieve our tight deadlines.”

Toni Bye – 3R Group

The Results

NZ Digital created a successful digital relaunch of the Glass Packaging Forum that delivered great value to local and central government, waste management companies, recyclers and other community groups.

51.51%

Increase in Time on Site

105.63%

Increase in Pages Per Session

88.90%

Reduction in Bounce Rate

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