DairyFlo

DairyFlo soft plastic milking liners and tubing are the result of a 10 year collaboration between Polymer Systems International and global innovation leader, Covestro.

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Services
Websites
UI/UX
Content Strategy

Credits

The Future of Dairy Shed Hygiene

Right now, DairyFlo soft plastic liners and tubing are compatible with New Zealands most common dairy shed milking systems.

When your livelihood depends on the quality of milk coming out of your dairy shed, it makes sense to do everything possible to eliminate bacteria at the source. DairyFlo soft plastic milking liners and tubing are the result of a 10 year collaboration between Polymer Systems International and global innovation leader, Covestro.

DairyFlo is inspired by the desire to improve the sustainability of New Zealands agricultural environment and is committed to providing the dairy farmer with a superior range of products that exceed their expectations. NZ and overseas patents pending.

Launch Website

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For the First-Timers

Despite DairyFlo’s best efforts, they were up against an ingrained perception that plastic was not as good as the rubber products traditionally used by dairy farmers.

To overcome this common misconception, we created an expansive FAQ section that provides answers to the most common questions for farmers concerned about the quality of the product.

The questions are presented using anchor menus. This makes it easier for users to navigate the content easily and allows them to spend their time more efficiently focused on the questions that are relevant to them.

Optimised For eCommerce

With a relatively small but innovative product offering, NZ Digital designed the shop page in a way that highlights all of the products at once while also allowing the user to dive into more detail. Additionally, this flexible layout allows for continued growth of the product series.

NZ Digital was able to achieve this scalable performance with flexible WooCommerce product templates and re-usable page modules to easily swap out content, add new sections and build on the navigation while maintaining an intuitive and effective user experience.

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Client Testimonial

“With Fieldays in view, NZ Digital were given a very short timeline to perform. The way they handled the brief and pressure of this tight deadline was exceptional, creating a professional online presence neatly conveying our brand and the correct messages about our product.”

Peter Crawshaw, DairyFlo

The Results

The new DairyFlo website brings a visual aesthetic to the digital experience that compliments the innovative products being taken to market. It inspires farmers to “make the change” to a better, more sustainable product. It uses a 30 Day Risk FREE Trial feature to help interested farmers become familiar with the products.

The new platform also showcases DiaryFlo’s desire to improve the sustainability of New Zealand’s agricultural environment.

31.47%

Increase in Time on Site

34.30%

Increase in Pages Per Session

35.42%

Reduction in Bounce Rate

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