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Level 1, 22-28 Customs St East, Britomart
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Classic New Zealand

The goal was to create an updated Shopify driven platform, which would leverage the latest eCommerce technologies to showcase the Classic Sheepskins craft, passion, honesty and eye for detail.

Services

Website Design
Development
UI/UX

A Legacy of Quality

The Classic Sheepskins story begins in a far-off pristine part of the planet. In New Zealand, the air is pure, the water clear and the pastures lush. Sheep roam freely, raised with care and respect. These animals weather cool winters and hot summers in coats nature designed to endure. Our products are born in this unique place.

All Classic sheepskins are produced in New Zealand’s natural and sustainable environment of open pastures, fresh air, pure water and sunshine. Furthermore, Classic products are all New Zealand designed and skilfully and safely manufactured providing assurances of product consistency and quality.

Challenges & Objectives

100% Pure New Zealand

Showcase the story and philosophy behind Classic Sheepskins all natural NZ made products.

Increasing Online Sales

Streamline the customer journey to create a more efficient and user-friendly sales & checkout process.

Customer Education

Educate customers on 50 years of ‘craft executed with passion, honesty and an eye for detail’.

A Brand-New Look

Through a collaborative approach to design, we worked to shape and infuse the buying experience with a clean look enhanced by crisp product graphics and imagery — meshing the voice of the brand, dynamic farm photography and product imagery.

The experience was designed to tell a story not simply sell a product, it’s important that users learn more about the Classic Sheepskins story. It was key to create a visually inspiring platform that brought a natural feel to a site that showcases a natural product.

Using a responsive approach in our designs and development work, the NZ Digital team delivered an eCommerce platform (Shopify) that adapts to any device.

What the client says

“We required a new fully functional ecommerce site to fit with our rebrand. The NZ digital team took time to understand the concept and our requirements before implementing a framework which fitted best. The team worked through the build with clarity and provided multiple solutions to any issues which arose. The resulting website is a clear reflection of our brand with the required functionality of an ecommerce website.”

Kieran Callaghan, Classic Sheepskins

The Results

The result is a modern, elegant website that effectively elevates the Classic Sheepskins brand and seamlessly translates their best-in-class product experience to an online destination, regardless of the device being used.

40.56%

Increase in Time on Site

87.54%

Increase in Conversion Rate

22.10%

Reduction in Bounce Rate

Want to work with us?

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